by Rick Baker
On Sep 9, 2011
Sales Tweet #300 Mr. Kaye said Ernest Seller understands the basic facts; he just comes to the wrong confusions.
The Thinking Behind the Sales Tweet
You remember Ernest's #1 client, Mr. Kaye…and you remember Mr. Kaye tries to take advantage of our friend Ernest…here's another example...Mr. Kaye keeps a list of questions in his desk and springs them on Ernest when he thinks Ernest is about to ask for the order. Here's the sort of question he asks: "Now Ernest...My butcher is five foot ten. What does he weigh?"