Doing Deals: the actions taken to obtain clients

Delivering Value: the actions taken to serve clients

Receiving Value: the actions taken to obtain money from clients

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With proper coverage of these three actions a business survives.

Each of these actions requires a specific set of technical skills.

Each of these actions requires 'at-least-sufficient' people skills.

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Very few entrepreneurs can excel at all 3 actions.

Some entrepreneurs, with a little help from others, can build a $1,000,000 business that covers all 3 actions.

Most successful entrepreneurs require ongoing assistance and expertise from other people to cover at least 2 of these actions.