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Name of author Rick Baker, P.Eng.

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At the rate people are now listening, evolution will remove our ears in a few generations.

by Rick Baker
On Nov 29, 2018

The Thinking Behind The Tweet

If I told you once I told you a thousand times...

...use it or lose it.

[Then there's the unthinkable - Is it possible my communications are that bloody uninteresting?]

More on, falling on deaf ears..

Tags:

Communication: Improving Communication | Humour | Thought Tweets

When there's no reason or rhyme maybe it's time to change your tune.

by Rick Baker
On Nov 27, 2018

The Thinking Behind The Tweet

Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.

According to Wikipedia -

"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."

Consider the rhyme-as-reason bias when you:

  • create leader's messages
  • create marketing communications

With the pressing of all those buttons, the 30-Second Elevator Speech is going down.

by Rick Baker
On Nov 23, 2018

The Thinking Behind The Tweet

As you no doubt have noticed, there's been quite a bit of growth in the area of social media. This is impacting on good-old-fashioned sales work. The sales gurus are now recommending a 17 or 18 second Elevator Speech [AKA - 30-Second Commercial...or, should I say 17- or 18-Second Commercial?].

I favour shrinking the Elevator Speech to zero and, if and when the time is right to sense & catch attention, using words less canned and more natural.

Tags:

Humour | Sales | Thought Tweets

If you cannot see the forest for the trees, you're out on a limb.

by Rick Baker
On Nov 19, 2018

The Thinking Behind The Tweet

Few people possess the ability to think strategically while having a solid grasp of the details of the plan. Some people do not know they are out on a limb until they suffer a painful fall. Yes - that's part of the learning experience...as long as they are able to get up after the fall.

People eat sour fruit sparingly. Yet they complain about it much.

by Rick Baker
On Nov 18, 2018

The Thinking Behind The Tweet

Sometimes sour fruit is the best thing to consume. The British found that out several centuries ago and the practice of eating limes was encouraged by Scottish Dr. James Lind. He helped the British Navy understand limes and lime juice prevented sailors from the pain and suffering of scurvy. This fact was known prior to the arrival of Dr. Lind. And, the benefit of limes was well understood when he documented proof. Yet, the practice of eating limes to prevent scurvy was not adopted by the British Navy until some time later.

The first sailors who ate limes were ridiculed. By fellow sailors and pirates alike.

To this day the legacy of ridicule lives on in the form of a derogatory/racist ancestor of the word lime.

To this day, people resist when others try to force them to eat sour fruit.

So, take care when you try to unload sour fruit on your people.

Care taken while introducing sour fruit is inversely proportional to the amount of complaining that introduction generates. The greater the care, the lesser the complaints.

Procrastination is a lot like using your dentist's drill on your own teeth...

by Rick Baker
On Nov 15, 2018

The Thinking Behind The Tweet

If you have some skill at it, and you use it properly, then procrastination can be a very good tool and you can end up with a big healthy smile on your face.

If you use it wrong, as most people do, then you can cause yourself pained expression and a rotten taste in your mouth.

Related to this... You can put procrastination on a reduced-negative-thinking diet.

Tags:

Attitude: Creating Positive Attitude | Humour | Thought Tweets

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