Everyone knows personal values influence people's behaviour.
Most people know the interplay between people's personal values create culture, including the culture at their business place.
Some people understand and agree personal Values lead to business Culture, which must be Communicated well. When that's done it leads to the generation of Value: Value for the business [profit] and Value for its people, its Clients, suppliers, shareholders, etc. At Spirited Leaders, we call this concept VCCV. If you desire business success then the best starting-point, the strongest driver, is Personal Values.
Values-Culture-Communication-Value.
We speak about the many ways VCCV adds potency to business.
Consider, for example, the function of Recruiting Great People.
In a 2011 Canadian Corporate Culture study, 85% of respondents indicated that cultural fit is more important than necessary skills when hiring1.
When you are hiring a person to join your business you must work to understand whether or not they will 'fit in' your business Culture.
That means at least 3 things:
- You must understand your business Culture and the details of its embedded Values and your rules [our Master Rules],
- You must understand the employee-candidate's personal Values, and
- You must determine whether or not the employee-candidate is compatible with our business Culture.
And, if you are not in a position to complete the first step then you do not know your business Culture.
If that's the case then that's the first thing to remedy.
If you are the Leader at your business then you must remedy that immediately.
Footnotes:
- Waterstone Human Capital, "2011 Canadian Corporate Culture Study"