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Name of author Rick Baker, P.Eng.

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Do you have a "SELLING PURPOSE"?

by Rick Baker
On Jan 26, 2012

Business Leaders: do you have a Selling Purpose?

Here is the way Spencer Johnson1 presented this concept in 1985:

"MY SELLING PURPOSE

is to help people get

the good feelings they want

about what they bought

and about themselves."

He went on to add:

"I quickly reduce my stress

because I no longer try

to get people to do

what they don't want to do.

When I sell On Purpose,

it's like swimming downstream."

(I did not add the underlining...that was in the book.)

Now, that advice can apply to:

  1. Sales people,
  2. Leaders,
  3. Everyone who wants to sell an idea, &
  4. Everyone who wants to inspire other People.
I propose it be applied to all 4.
 
Leaders need Purpose...and they should do things On Purpose.
 
Leaders need to explain their Purpose to the People who are following. And, Leaders need to repeat, repeat, repeat...ideally, using sticky stories.
 
Leaders should aim to have less stress...that applies to them and to their followers...that only makes good sense...Right? Purposeful, focused action generates less stress than haphazard, unfocused fire-fighting...Right?
 
And, the bottom line...
 
People want to feel good.
 
 
Footnote:
  1. 'The One Minute Sales Person', Spencer Johnson (1985)
 
 
 

 

Thought Tweet #399

by Rick Baker
On Jan 26, 2012
Thought Tweet #399 It isn't enough to be right. It's better to have accurate thinking, bounded by realism!
 
The Thinking Behind the Sales Tweet
As an example: do you enjoy it when other people prove to you that they are right? Say, you are wrong and they are right and they prove that to you…is that a good thing or a bad thing?

Tags:

Beyond Business | Thought Tweets

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