by Rick Baker
On Aug 22, 2014
At the conceptual level: identifying patterns, identifying constraints, identifying variables, estimating the extent of scope in flux, and preparing for ambiguities.
At the detailed level: bringing talents to task, setting simple task-processes, following checklists, and coordinating complicated linkages between processes.
At the communication level: ensuring both message delivery and message receipt, expressing differences, taking the time to address and remove gaps, raising the flag on problems, and influencing in a positive way other people's actions.
At the action level: executing, evaluating, and evolving.
by Rick Baker
On Aug 22, 2014
The Thinking Behind the Tweet
Selling, for example, has little to do with the technical things you know and/or can talk about. As time goes on, sales people learn more and more about the product/service they sell. Human nature being what it is they cannot resist sharing with prospects all the technical stuff they know. As they do this, they talk too much and listen too little. They educate the customers. The customers applaud. But, the Sale does not happen.
[And whether or not your job is in sales your life is laced with “selling”.]
by Rick Baker
On Aug 21, 2014
The Thinking Behind the Tweet
We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.