The Thinking Behind the Tweet

When we have that tool of genius we can apply it to our business thought and communication. We can benefit from creative thinking, putting it to use daily (in our marketing, as just one example); quickly get to the true root of problems…so solutions jump out at us; understand the Leader’s Role…and communicate it well, and expand Business Success.

The Thinking Behind the Tweet

The main point is - Listen. Don’t make comments about your competition. And 'overrule' yourself if you are tempted to ask leading questions. When your Client brings up your competition it means something. Your challenge is to determine what it means. You can prepare for this inevitable situation by planning the questions you will ask your Client after your Client raises the topic of your competition. When you design those questions, design them carefully

Why not aim for excellent performance?

Why not strive for task and process mastery?

Why not strive for craftsmanship?

Why not aim for minimal errors?

Why not aim for clear communication? 

Why not aim to deliver on all the commitments we make to our clients?

Why not meet the time deadlines we agreed to?

It’s an issue of character.

It's an issue of culture.

Why not aim for a culture of excellence?