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Name of author Rick Baker, P.Eng.

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Removing the blur of Social Media

by Rick Baker
On Jul 5, 2012

Social Media is forcing business - worldwide business - to get back to the basics.

In business, the Marketing & Sales functions are about testing for value and, where it exists, exchanging value through transactions.

Social Media has blurred the lines around both testing for value and exchanging value through transactions.

That's the nature of new media. When innovations lead to new media, the new media complicates Marketing & Sales. For some business the complication is a boon. For others it is a bane. For example, when the printing press spread across Europe the common man had the opportunity to write as never before...that led to Shakespeare. Then, widespread plagiarism quickly led to patent laws [by Queen Elizabeth I].

Now, 400 years later, social media is creating an even larger communication/media change.

For some people it's a boon: marketing consultants and website designers are a couple of examples.

For some people it's a bane. Perhaps, B2B salespeople have suffered the most? 

B2B salespeople have been (1) distracted then (2) taught how to dilute the relationships that link them to their clients and potential clients. 

Diluting the relationship between B2B salespeople and their clients: that's the blur of social media.

We can and we must remove that blur by getting back to the basics...the basics of salesperson-client relationships.

Those Sales [and Marketing] basics are:

  1. testing for value and 
  2. exchanging value through transactions

Tags:

Marketing | Sales

Thought Tweet #514

by Rick Baker
On Jul 5, 2012

Thought Tweet #514 You can improve your ability to focus by first controlling your mental chatter...all those free-flowing thoughts.


The Thinking Behind The Tweet 

  • getting present
  • mindfulness 
  • attention, concentration

 

 

Tags:

Brain: about the Human Brain | Thought Tweets

Thought Tweet #513

by Rick Baker
On Jul 4, 2012

Thought Tweet #513 An ideal way to help people: show them how to 'un-entangle' the energy and power they, naturally, possess.


The Thinking Behind The Tweet

Energy & Natural Talent: 2 things we all possess. But, rarely, we experience people helping us put those 2 things to best use.

Tags:

STRENGTHS: People-Focused for Success | Thought Tweets

People are so astonishingly different

by Rick Baker
On Jul 3, 2012

Extremes of People differences

Some people believe compassion is the defining characteristic of a life well lived.

Some believe will to power, in the most self-serving sense, is the defining characteristic of a life well lived.

Some people live in a middle ground between these two extremes; other people vacillate between the extremes.

At the extremes…

Extreme Compassion

The most-extreme proponents of compassion live humbly, abstemiously, in seclusion, mostly alienated from fellow man, with much silence, with simple diet, and with much meditation.

When I think of people who live with compassion, Tibetan monks always come to mind (although, often, they do not share their views with outsiders).

Extreme Will to Power

The most-extreme proponents of will to power live with bigger-than-life public presence, audaciously, cunningly, with much authority, with much demands of others, and with self-gratification.

When I think of people who live with will to power I think first of Friedrich Nietzsche (who philosophized about it in the late 19th Century) and Niccolo Machiavelli (who wrote an instruction manual about it – ‘The Prince’ - in the early 16th Century).

In business...

In business we rarely, if ever, see examples of compassionate leaders. Note: I mean compassionate as described above. In fact, few business leaders ever exhibit compassion at the extreme let alone exhibit it on an ongoing basis. For some business leaders, sensitivity to other people increases with age.

We do see business leaders exhibit will to power. Some leaders operate for short periods at the extreme envisioned by Nietzsche and Machiavelli. Few, if any, leaders can sustain that operating style: the current business and legal climates do not allow it.

In politics...

Political leaders provide a number of examples of extreme leadership...as examples: Gandhi was close to (or at) the compassionate extreme and Hitler was at the will to power extreme.

Tags:

Beyond Business | Leaders' Thoughts

Thought Tweet #512

by Rick Baker
On Jul 3, 2012

Thought Tweet #512 The best leaders set the stage and set the example.


The Thinking Behind The Tweet

They, more than others, are comfortable with uncertainty. And, as the assault of information continues to accelerate, leaders must figure out how to maintain the skill of accurate thinking.

Tags:

Change: Creating Positive Change | Thought Tweets

Thought Tweet #511

by Rick Baker
On Jul 2, 2012

Thought Tweet #511 With the current fast-pace-of-change leaders need, more than ever, to be confident.

 

The Thinking Behind The Tweet

And confidence requires lots of energy...because energy is needed to fuel clear thought and action.

Tags:

Thought Tweets | Values: Personal Values

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.