by Rick Baker
On Oct 20, 2020
The Thinking Behind The Tweet
All great leaders make major changes to their way of dealing with 'their personal challenges' and their way of interacting with other people.
All great leaders learn how to replace Bad Habits with Good Habits.
Self-control is your people-magnet.
by Rick Baker
On Oct 11, 2020
The Thinking Behind The Tweet
Egos are nitpickers.
Egos need to be stroked.
Egos don't like unpleasant surprises.
Egos always bring their baggage.
by Rick Baker
On Aug 27, 2020
The Thinking Behind The Tweet
Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.
According to Wikipedia -
"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."
Consider the rhyme-as-reason bias when you:
- create leader's messages
- create marketing communications