The Thinking Behind The Tweet

Human beings are biased creatures. One bias is known as the rhyme-as-reason effect.

According to Wikipedia -

"The rhyme-as-reason effect is a cognitive bias whereupon a saying or aphorism is judged as more accurate or truthful when it is rewritten to rhyme." And "For an example of the persuasive quality of the rhyme-as-reason effect, see "if it doesn't fit, you must acquit," the signature phrase used by Johnnie Cochran to gain acquittal for O.J. Simpson in Simpson's murder trial."

Consider the rhyme-as-reason bias when you:

• create leader's messages
• create marketing communications

The Thinking Behind The Tweet

First, learn about the extent of the fineness of your argument. I mean, bring your thick skin and thin skull...and keep your ego under full control.

Was your argument really as fine as you thought?

The Thinking Behind The Tweet

This is especially true when the talk is about credit and blame for results.

...better to aim closer to the Zen, "Is that so".