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Name of author Rick Baker, P.Eng.

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Sales Tweets #283

by Rick Baker
On Aug 17, 2011
Sales Tweet #283 Develop ‘pet names’ and ‘pet sayings’ to remind your Sales people… “Size Does Matter”.
 
The Thinking Behind the Sales Tweet
Sometimes Sales people focus on wee pieces of low-hanging fruit. That can happen when it is easy to sign up wee pieces...so they do it…even if your business cannot afford to serve those wee clients. Maybe you need some strategies and sayings to address this problem? For example: “Well that's a really good start: you’ve picked up a nice little blip on the radar screen…”

Tags:

Humour | Sales | Thought Tweets

Sales Tweets #282

by Rick Baker
On Aug 16, 2011
Sales Tweet #282 Client: Can I have this or that or some other thing. Ernest Seller: What do you mean?
 
The Thinking Behind the Sales Tweet
When Ernest Seller asks "What do you mean?" it can stop Clients dead in their tracks. They have to think about what happens next. Is Ernest not listening? Is Ernest a little short upstairs? Is Ernest trying to play a joke on me? Sometimes the Clients repeat themselves. And Ernest does the same. It slows the Clients down even more. But you want to know a funny thing...every once in a while, as the Clients are trying to explain themselves to Ernest they talk themselves into making a purchase.

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Ernest Seller | Thought Tweets

Sales Tweet #281

by Rick Baker
On Aug 15, 2011
Sales Tweet #281 English proverb: If two ride a horse, one must ride behind.
 
The Thinking Behind the Sales Tweet
But, “If the world were a logical place, men would ride side-saddle.” [Rita Mae Brown]…in which case, “If two ride a horse, they are side-by-side.” But…maybe that’s only from the rider’s perspective…or riders’ perspectives. The horse and most outsiders would agree…”If two ride a horse, one must ride behind.” Remember that when you are a boss, a subordinate or a partner in business.

Tags:

Humour | Thought Tweets

Sales Tweet #280

by Rick Baker
On Aug 12, 2011
Sales Tweet #280 If your girlfriend laughs at your tie, don't take it personally. Find another tie or find another girlfriend.
 
The Thinking Behind the Sales Tweet
Remember that quote from Marilyn Vos Savant? [see the Thoughts Behind Sales Tweet #279] Anyhow, I wanted to clear any confusion about Ernest: he didn't find another tie, he was perfectly happy with the one he was wearing!

Tags:

Ernest Seller | Thought Tweets

Sales Tweet #279

by Rick Baker
On Aug 11, 2011
Sales Tweet #279 I bet you've asked yourself...what do Ernest Seller and Katharine Hepburn have in common? ...
 
The Thinking Behind the Sales Tweet
The answer is hinted at in this quote by the great actress: "If you always do what interests you, at least one person is pleased". Ernest does this without thinking, that’s why he's such a happy guy. While Ernest might not understand them, the following quotes cover a bit of my perception of Ernest… but this is my perception of the fellow… Leo Rosten: If you're doing something wrong, at least enjoy it… Marilyn Vos Savant: If your employer criticizes your report, don't take it personally. Instead, find out what's needed and fix it. If your girlfriend laughs at your tie, don't take it personally. Find another tie or find another girlfriend.

Tags:

Ernest Seller | Thought Tweets

Sales Tweet #278

by Rick Baker
On Aug 10, 2011
Sales Tweet #278 Knowledge can backfire. Selling has little to do with the technical things you know and/or talk about.
 
The Thinking Behind the Sales Tweet
Does this sound familiar? ...As time goes on, you learn more and more about the product/service you sell. Human nature being what it is you cannot resist sharing with prospects all the technical stuff you know. You are brilliant and you want to light up the prospects’ offices. As you do this, you talk too much and you listen too little. You educate the customers. They applaud. But, your Sales fall off. You are all tied up in technical know-how and forgetting how Sales are achieved.

Tags:

Communication: Improving Communication | Sales | Thought Tweets

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