by Rick Baker
On Aug 12, 2011
Sales Tweet #280 If your girlfriend laughs at your tie, don't take it personally. Find another tie or find another girlfriend.
The Thinking Behind the Sales Tweet
Remember that quote from Marilyn Vos Savant? [see the Thoughts Behind Sales Tweet #279] Anyhow, I wanted to clear any confusion about Ernest: he didn't find another tie, he was perfectly happy with the one he was wearing!
by Rick Baker
On Aug 11, 2011
Sales Tweet #279 I bet you've asked yourself...what do Ernest Seller and Katharine Hepburn have in common? ...
The Thinking Behind the Sales Tweet
The answer is hinted at in this quote by the great actress: "If you always do what interests you, at least one person is pleased". Ernest does this without thinking, that’s why he's such a happy guy. While Ernest might not understand them, the following quotes cover a bit of my perception of Ernest… but this is my perception of the fellow… Leo Rosten: If you're doing something wrong, at least enjoy it… Marilyn Vos Savant: If your employer criticizes your report, don't take it personally. Instead, find out what's needed and fix it. If your girlfriend laughs at your tie, don't take it personally. Find another tie or find another girlfriend.
by Rick Baker
On Aug 10, 2011
Sales Tweet #278 Knowledge can backfire. Selling has little to do with the technical things you know and/or talk about.
The Thinking Behind the Sales Tweet
Does this sound familiar? ...As time goes on, you learn more and more about the product/service you sell. Human nature being what it is you cannot resist sharing with prospects all the technical stuff you know. You are brilliant and you want to light up the prospects’ offices. As you do this, you talk too much and you listen too little. You educate the customers. They applaud. But, your Sales fall off. You are all tied up in technical know-how and forgetting how Sales are achieved.