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Name of author Rick Baker, P.Eng.

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Sales Tweets #295

by Rick Baker
On Sep 2, 2011
Sales Tweet #295 When The Boss was a young man he lifted weights. Now, he just raises his eyebrows.
 
The Thinking Behind the Sales Tweet
Ernest Seller alone helps The Boss burn off a few hundred calories per workday….and that’s just the eyebrow workout. That doesn’t count the calories burned when The Boss chases him out of the office or the deep lung workout The Boss gets when he is really steamed at Ernest.

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Ernest Seller | Thought Tweets

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Sales Tweets #294

by Rick Baker
On Sep 1, 2011
Sales Tweet #294 "If you want to kill any idea in the world today, get a committee working on it." Charles F. Kettering
 
The Thinking Behind the Sales Tweet
The Boss loved this advice so much he immediately set up a committee for the sales department…Ernest Seller’s list of ideas became their one-and-only project.

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Ernest Seller | Thought Tweets

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Sales Tweets #293

by Rick Baker
On Aug 31, 2011
Sales Tweet #293 Your 'prospect' claims to want the lowest price. That’s it. The lowest price…what do you do?
 
The Thinking Behind the Sales Tweet
Remember this...the reality: the cold, hard facts like lowest price aren’t the things that matter. What matters is ‘how people feel’, how they perceive the experience. Neither selling nor buying is about ‘lowest price’. ‘The lowest price’ is fleeting ...it will soon be forgotten. It will always be forgotten. However, perceptions will not. When the buyer feels good...we have sold. If the buyer maintains a good feeling over time then we have a business relationship. Buyers need help ‘packaging’ their purchase. So...help them ‘package’ their purchase.

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Sales | Thought Tweets

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Sales Tweets #292

by Rick Baker
On Aug 30, 2011
Sales Tweet #292 The Boss told his sales people, "I don’t want yes-men around here. You all agree with that...right!"
 
The Thinking Behind the Sales Tweet
The Boss is honing his people skills. He knows it is important to present a picture of a leader who is open-minded. He heard that somewhere. So, The Boss decided to start off each sales meeting with a little pep talk.

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Ernest Seller | Thought Tweets

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Sales Tweets #291

by Rick Baker
On Aug 29, 2011
Sales Tweet # 291 Client: "I need to think it over." Ernest Seller: "What's there to think about?"
 
The Thinking Behind the Sales Tweet
As David Sandler, the sales teacher, said, "A decision not to make a decision is a decision". Ernest Seller doesn't follow the Sandler Sales System. He just says, "What's there to think about?". He mostly says that because he cannot believe how the Client could have reservations or need more information. The funny thing is; Ernest's authentic 'I'm surprised' reaction leads to more sales than The Boss can justify.

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Ernest Seller | Thought Tweets

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Sales Tweets #290

by Rick Baker
On Aug 26, 2011
Sales Tweet #290 The Boss overheard Ernest talking about his family tree. He suggested Ernest get that tree sprayed…NOW!
 
The Thinking Behind the Sales Tweet
It could have been worse...The Boss was thinking the sap from that tree ought to get out and do some sales...and he was thinking he should ask how often does that family tree create nuts. But, The Boss is a sensitive guy…so he decided not to overdo it.

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Ernest Seller | Thought Tweets

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