You want business success.

 

And you can define what success means to you.

 

S.M.A.R.T. Goals are a good place to start.

 

And more is required.

 

***

 

In an effort to capture 'more than S.M.A.R.T. Goals' we created the ACRES of SUCCESS metaphor.

 

What's that all about?

 

In summary:

 

We view S.M.A.R.T. as a filter for testing Goals. Are Goals specific, measurable, attainable, relevant, and time-bounded? If they are then they survive the S.M.A.R.T. filter.

 

And more is required.

 

For our business Goals to succeed we need at least an ACRE more of testing:

 

We need to anticipate and test:

 

A - Action
C - Conversion
R - Repercussion
E - Emotion

 

Picture 'Your Dream Property’.

 

Let your mind wander…imagine 'Your Dream Property’.

 

Like a post-card picture…'Your Dream Property’.

 

What needs to be done to make that dream a reality?

 

To create and maintain Your Dream Property you will need to take ACTION, specific planned action: preparing soil, considering sunlight, planning water and drainage, purchasing seeds, purchasing shrubs, and purchasing trees…arranging tools and equipment, etc.

 

You will design all that action with CONVERSION in mind. You will add things to your property and apply your energy to your property with the intent of converting your property from what it is to something much better...Your Dream Property.

 

You will do the work. There will be REPERCUSSIONS. To the extent you plan your work well, inject the right things, and 'Mother Nature' assists your work will result in Your Dream Property.

 

While you are doing the work and when it is done, you will experience EMOTIONS. It would be normal to feel fatigue as you toil. If the result of your work…stated another way…if the tangible repercussion of your work is Your Dream Property then when you are done all your work your emotions will be very positive. You will feel joy, justified pride, and a sense of accomplishment. Perhaps, you will feel the special bond that happens when people are in synch with Mother Nature.

 

If this happens, if you succeed at building Your Dream Property, then you will have created ACRES of SUCCESS.

 

You will feel ACRES of SUCCESS.

 

Similarly, you can create and feel ACRES of SUCCESS at work.

 

To experience ACRES of SUCCESSat work:

1. Create Business Goals that pass the S.M.A.R.T.requirements
   • Specific
   • Measurable
   • Attainable
   • Relevant
   • Time-Bounded
2. Put those S.M.A.R.T. Goals through your ACRESfilter
   • ACTION…consider the Top 3 actions you expect people to take
   • CONVERSION…consider the way you will measure what follows the actions
   • REPERCUSSIONS…consider the Top 3 most-likely tangible results
   • EMOTIONS…consider how people will feel before, during, and after the actions
3. When your Goals pass both the S.M.A.R.T. test and the ACRES test you know you have SMARTACRES Goals.
4. When you know you have SMARTACRES Goals you know you have set the stage for ACRES of SUCCESS at work.
5. When you teach all your people how to create SMARTACRES Goals you know you have set the stage for ACRES and ACRES and ACRES of SUCCESS at work.