Your Key People will buy into improving Measurement & Reporting on Results when:

1. Key People view the work-action-changes as Common Sense Important. [Key People need to buy into the fact, this is not contentious work – this is Important work]
2. Key People view the Measurement method as Simple.
3. Key People view the work-action as Not-Urgent. The less pressure they feel the quicker and better the results. Less pressure does not mean less importance or less dedication to the duty. It means, taking a realistic and less emotional approach. We build on successes. The first Change may seem incredibly slow to observers [and entrepreneurial owners]. The second change will happen a little faster, the third change again a little faster…the pace will increase as People gain confidence.
4. Key People feel Comfortable with the pace…Change is Only Constructive when People are Comfortable…break the change up into small steps [Baby Steps]
5. The Key People have Positive Attitudes. Pressure tends to cause backfires while positive attitudes tend to be contagious.
6. The Key People focus on individual’s Strengths [for example, talking about People's StrengthsFinder Top 5 Talent Themes], never on weaknesses.
7. Key People repeat the need-for-measurement messages. Repetition! They must ensure their messages are clear and simple...then they must repeat, repeat, & repeat them. 

Change is a process, not an event. To improve Measurement & Reporting on Results the key thoughts are: Common Sense Important, Simple, Non-Urgency, Comfortable pace, Positive Attitudes, Focus on Strengths, and Repeat!