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Name of author Rick Baker, P.Eng.

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The qualities of a good website

by Rick Baker
On Aug 10, 2010
A couple of weeks ago, a friend of mine shared some website thoughts with me.
 
The thing that really caught my attention was how emphatic he was and how he expressed his views in simple, clear words.
 
Here is the note I wrote to myself after the discussion.
 
The 4 things a good website must have:
  1. Interesting content...encouraging people to read on.
  2. Fresh content...giving people a reason to return soon.
  3. User-friendly commerce…making it easy for your clients to do business with you.
  4. Lots of contact options…making it easy for your clients to connect with you.
My friend shared many more details with me. I will write more details in future blogs. However, for now, Seeking Simple makes sense.
 
A link to Seeking Simple.

Tags:

Leaders' Thoughts | Marketing

Sales Tweet #17

by Rick Baker
On Aug 10, 2010
Sales Tweet #17 When Ernest Seller asked for some leads his boss transferred him to the dog-walking department.
 
The Thinking Behind the Sales Tweet
As mentioned at Sales Tweet #14, some folks think Ernest's boss is a mean guy. He's not so mean. Take this situation. He gave Ernest the directions to the dog-walking department. When Ernest arrived at the office number his boss had provided, everyone at that office was smiling ear to ear. And many were laughing so hard they had tears on their cheeks. Ernest found them to be a very jovial group. After all of them had finished their chuckling they told Ernest his boss had changed his mind and wanted Ernest to return to his sales job. While it seemed like a wasted afternoon, Ernest felt it sure beat having to work.

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Thought Tweets | Ernest Seller

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