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Name of author Rick Baker, P.Eng.

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The Marketing & Sales Picture

by Rick Baker
On Aug 26, 2010
Recently, I created a picture to help me explain some of my thoughts about marketing & sales. A copy of The Marketing & Sales Picture is shown below.
 
In summary, the picture contains 5 pieces:
  • Marketing & Sales Entrepreneurship 
  • Marketing & Sales Management 
  • Marketing Action 
  • Sales Action 
  • A cross-hatched section where Marketing & Sales activity overlap
 
My intent was to provide a simple [as in Seeking Simple] picture that would serve several purposes.
 
The key messages behind the picture are:
  • We need a Picture to remind us business development work requires: 
    • Planning 
    • Integration and Coordination 
  • Marketing & Sales demand entrepreneurship. I have used the word ‘entrepreneur’ instead of the word ‘leader’ [I learned that from following Michael Gerber, the author of E-Myth, etc]. I define entrepreneurship as: having a vision for change and having the drive to keep pressing ahead with action aimed at that change.  
  • Marketing & Sales Entrepreneurship leads Marketing & Sales Management. Simply stated, there is a hierarchy and entrepreneurship wins over management. 
  • Marketing & Sales Management guides and controls Marketing Action and Sales Action.There are 2 major points: 
    • Marketing Action and Sales Action should not be done in isolation 
    • Marketing Action and Sales Action overlap 
  • Action: Action is so critical we should spell it out at least twice.

Tags:

Entrepreneur Thinking | Marketing | Sales

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Sales Tweet #29

by Rick Baker
On Aug 26, 2010
Sales Tweet #29 Ernest Seller gets no respect. When he attended the Toastmasters' breakfast he got no butter or jam.
 
The Thinking Behind the Sales Tweet
Ernest Seller is a very proud fellow. He must be. He always talks about his success. [We never hear him talk about the sales that got away.] When he joined Toastmasters he did it hoping to find buyers lined up to buy from him. He was astonished when they didn't treat him like the master he is: he got some toast but no butter or jam. Link to learn more about Toastmasters.

Tags:

Thought Tweets | Ernest Seller

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