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Name of author Rick Baker, P.Eng.

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The Perfect Pitch

by Rick Baker
On Feb 16, 2011
More thoughts on pitching business ideas
 
I had the pleasure of visiting with my friend Chris Labrador at The Communitech Hub a week ago.
 
At one point in our conversation we discussed business ideas and how to pitch business ideas, what works and what does not work.
 
I was impressed by Chris’ recommendations, which I will now share with you.
 
Chris recommended pitches be no longer than 5 slides.
 
Chris recommended those 5 slides cover the following:
  1. Clearly state the problem/opportunity (the two sides of the same coin)
  2. Why it's worth solving/winning (dimensions things and puts them into perspective)
  3. Who is the competition (quantitative & qualitative assessment of 'belief' systems - tangible and perceived - in play)
  4. How to address the problem/opportunity and beat the competition (the key elements of the value proposition ad differentiators)
  5. Assuming you've made it this far, the roadmap (key activities and milestones over the next significant period of time)
Chris – thank you for sharing your thoughts and excellent advice.

Tags:

Business Plan: Writing Plans | Communication: Improving Communication

Sales Tweet #153

by Rick Baker
On Feb 16, 2011
Sales Tweet #153 If you can not come up with a new idea then figure out a new way to use an old one.
 
The Thinking Behind the Sales Tweet
In fact, many experts report this is the key to innovation. Recently, I bought a book on this topic titled ‘Borrowing Brilliance – The Six Steps To Business Innovation’. Here is a link to the book www.borrowingbrilliance.com

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Borrowing Brilliance | Thought Tweets

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