by Rick Baker
  
  On Sep 22, 2011
  Sales Tweet #309  Hey Ernest, did you hear about the new restaurant called ‘The Moon’? It has great food but no atmosphere.
   
  The Thinking Behind the Sales Tweet 
  Ernest Seller: Yes, I went there last week. My buddy ordered salmon. He got a fishbone stuck in his throat. The waiter saw him and rushed over and asked, “Are you choking?” My buddy sputtered, “No….I’m…... serious.”