by Rick Baker
On Oct 4, 2011
As mentioned recently, I read a really interesting book. It taught me how to kill good ideas.
Here is a sample of what I learned,
4 ways to kill good ideas:
- Fear Mongering…use genuine facts from the past to create a picture of a fearful future
You know many people agonize over the mistakes they have made in the past. And they worry horrible events will repeat themselves…causing misery. So, when someone has a good idea and you want to kill it you can try this strategy. Just recall some extremely painful event from the past and express your concern that this terrifying situation could happen again if we accept this new idea.
- Death by Delay…one great way to do this is send the idea to a committee
Here’s a nuance you can incorporate when you use this strategy. Dig up some abstruse fact from your company’s history. Applaud the idea then introduce the abstruse fact and talk as if you are convinced the idea and the abstruse fact must be addressed by a committee of various intelligent people. Suggest a chairperson for the committee…i.e., suggest someone you know to be a curmudgeon.
- Confusion…inject lots of irrelevant facts and support them with illogical arguments
Keep a list of irrelevant facts in a file in the MemoPad area of your BlackBerry. Gather these over time, wean out the weakest ones, and replace them as you find really-choice irrelevant facts. Have at least a dozen fresh irrelevant facts ready for use. Then, whenever people come up with ideas pull out your BlackBerry while stating something like, ``What a synchronicity…I was writing some notes around that topic last week``. Then go on to cite a list of irrelevant facts…keep it up until at least one person dozes off.
- Ridicule…with a good-natured demeanour and calm voice, assassinate the character of the person who has the idea
This one should come with a warning: DO NOT show anything close to a negative emotion while you do this. That could backfire on you, making you look like some sort of unreasonable person. CAUTION: this will take practice…if you are real busy then pick another strategy. To pull this one off you must be pleasant and calm. You must prepare your assassinating words well in advance and practice them in front of a mirror so they come across just right. I recognize that is barely an introduction to this 4th way to kill ideas. But, a more-detailed explanation is beyond the scope of this Thought Post.
You may be saying to yourself, surely there must be more ways to kill good ideas.
Yes, do not fret; of course there are many other wonderful ways to kill ideas.
Footnote The book I am referring to is
‘Buy-In, saving your good idea from being shot down’, John P. Kotter and Lorne A. Whitehead. According to the authors of the book I just read, the average person receives about 10,000 ideas [other people’s plans, demands, suggestions, and proposals] every week. That’s a lot of incoming ideas to deal with. Many people are overwhelmed. Most people figure out ways to kill the vast majority of those ideas. The authors provide some solutions…i.e., how to
save your good ideas from being shot down. But, it’s a double-edge sword…you can also use their wisdom to hone your skills at killing good ideas.