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Name of author Rick Baker, P.Eng.

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@GKWCC #P2P: Our staff wrote the Vision statement for our family-owned business…what we do and how we approach clients.

by Rick Baker
On Jan 22, 2013

The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings, sponsored by the Greater Kitchener Waterloo Chamber of Commerce.

The goals of the thought tweets: to help local business leaders and to promote the sharing of business thoughts.

The thoughts expressed are not opinions of the Greater Kitchener Waterloo Chamber of Commerce...they are opinions of local business leaders who are Chamber members and participate in the Chamber's CEO P2P program.

Tags:

Greater KW Chamber - CEO P2P Groups | Vision: The Leader's Vivid Vision

Thought Tweet #657

by Rick Baker
On Jan 22, 2013

Thought Tweet #657 Here's a quirk of human nature: we are prone to value authenticity in others over self-awareness.

 

The Thinking Behind The Tweet

Trust: a time-consuming thing to build, yet easily ruined.

Attribution Bias: we are tough on others; we cut ourselves slack. 

Tags:

Beyond Business | Thought Tweets

Jim Beretta visits our Centre For Family Business [CFFB]

by Rick Baker
On Jan 22, 2013

Jim Beretta spoke at our last CFFB breakfast...at The Hub.

The topic of the day was "Customer Attraction in the Google Era".

Here's a summary of some of Jim's points...

Customer Attraction #1:

  • reduce customer friction everywhere in your organization
  • make it easy for customers to find you
  • be lean
  • be responsive...next day is not good enough!
  • create customers who want to work for you
  • weave empathy into the DNA of your company
  • invest in volunteerism...a positive differential advantage
 
Customer Attraction #2:
  • educate, train and invest in your staff
  • have an awesome website with relevant content, blogs, and tweets
  • communicate with your customers
  • 'eat your own dog food'
Why do these things?

When you get recommended by Google, as a top-rated site:
  1. you are perceived to be a leader and
  2. sales happen.
And, 2 key messages stood out for me:
  1. Be relevant...website visitors reward relevance and 
  2. Stories are the fodder of the Internet...especially when they are told by your customers!
Thank you, Jim, for the fine presentation - full of specific ideas, examples, and recommendations. I know from talking with family business folks after your presentation - many people received a lot of value.

Well done!

 

 

 

Tags:

Family Business and CFFB | Marketing

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