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Name of author Rick Baker, P.Eng.

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Believing it makes it true

by Rick Baker
On Oct 27, 2010
Seth Godin wrote a book titled 'ALL MARKETERS Tell Stories, The Underground Classic That Explains How Marketing Really Works - and Why Authenticity Is the Best Marketing of All'. The title was 'ALL MARKETERS ARE LIARS' and the words 'ARE LIARS' are crossed out and replaced with two handwritten words, 'Tell Stories'.
 
Here’s a sample of Seth…
 
Yes, the revised cover of the book is catchy...
  • ALL MARKETERS ARE LIARS (in big capital letters) catches our attention. It appeals to the side of us that is inundated with poor marketing messages.
  • The handwritten 'Tell Stories' softens the blow and
  • The subtitle about 'Authenticity being the Best Marketing of All' takes us to a really nice place
I think the book cover alone confirms Godin is worth reading.
 
At the inside of the front cover flap, we see Seth Godin's three essential questions for every marketer:
  • "What's your story?"
  • "Will the people who need to hear this story believe it?"
  • "Is it true?"
"All marketers tell stories. And if they do it right, we believe them."
 
"And believing it makes it true."
 
The cover flap then states:
 
"But beware: if your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse."
 
This is a great example of advice that passes the Seek Simple test.    
 
We should understand how experts such as Godin reach their conclusions and we should understand the real-life examples they provide to illustrate 'what works' and 'what doesn't work'.
 
That will allow us to make best use of the advice provided by experts.
 
That will allow us to train our people.
 
For example, we should train our marketers to ask Godin's three essential questions:
  • "What's your story?"
  • "Will the people who need to hear this story believe it?"
  • "Is it true?"
Footnotes:
  1. Here’s a link to a closely related blog https://rickbaker.ca/post/2010/09/28/Sticky-SUCCESs.aspx
  2. Napoleon Hill said: Whatever the mind can conceive and believe the mind can achieve. http://www.youtube.com/watch?v=2hA-7aq6OXI

Tags:

Attitude: Creating Positive Attitude | Marketing | Optimism & Pessimism | Personalities @ Work | Sales

Sales Tweet #73

by Rick Baker
On Oct 27, 2010
Sales Tweet #73 Who is the most successful real-estate sales person in your community? What's the story there?
 
The Thinking Behind the Sales Tweet
Expanding on Sales Tweet #63. Why not pick 5 market sectors and find out who is the best sales person in your community. Then contact that sales person and ask for help. Obviously, be respectful of these people's precious time…but don’t be shy. Successful sales people will help you if you ask the right way.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Beginning to Answer Rhonda’s question…”About Time”

by Rick Baker
On Oct 26, 2010
Rhonda,
 
Thank you for your question.
 
The quick answer is, “One must change the way one thinks about time”.
 
Time is a concept. Time is an underestimated abstraction.
 
Now, I recognize this sort of theoretical mumbo-jumbo will not be helpful so I will limit it [for now] and only make a few points. First, a century ago, Einstein altered the way Man considers time. The way Man viewed time before Einstein is an example of what I mean by an ’underestimated abstraction’. And, Einstein only scratched the surface of time…granted he made a huge scratch.
 
Here’s another point, not quite so theoretical: a person’s perception of time is influenced by many things.
 
Here are a few examples:
  • People facing imminent danger often experience time in slow motion
  • As we get older it seems time moves more quickly
  • When we enjoy experiences time moves quickly
  • When we are in pain time moves slowly
In the same way we can accept situations alter our perception of time, we can also accept our mind, the human brain, is a tool that links each human being to time.
 
Each of us has a unique personal relationship with time.
 
So, if we can change the way our brains work then we can change the way we perceive and experience time.
 
An example: if we accept people perceive time as if it were moving in slow motion when they experience extreme stress such as being robbed at gunpoint then is it possible those same people could create for themselves the same mindset without the extreme stress? The answer must be, Yes – that is possible.
 
Another point with practical value: I believe a person’s self-esteem influences the way that person experiences and uses time. The higher the person’s self-esteem the more effective the person’s time will be used.
 
So, the first practical thing one must do is work on maximizing one’s self-esteem.
 
Some successful people were born with a predisposition to possess high self-esteem. I am sure that has not been proven…but I believe it is true.
 
Other successful people learned how to maximize their self-esteem either unconsciously or through conscious effort. Again, I doubt this has been proven…but I believe it is true.
 
Regardless, each of us can work at maximizing our self-esteem.
 
Two more points:
  • Considering self-esteem, many human factors come into play: personal strengths, confidence, mood, vested interest, etc.
  • Some time-management gurus claim the act of employing personal time management has a very positive impact on one’s ‘mindset’…Brain Tracy, for example. Success at managing how one uses one’s time could tend to increase one’s self-esteem. Even if that isn’t true there are other benefits, which have been catalogued by the time-management gurus. So, Yes, for a number of reasons it is a good idea to commit to personal time management.
Time management is a misnomer. Better to approach this as ‘personal organization’.
 
Think about Napoleon Hill’s observation…when required to sum it up in one word he said successful men and women were ‘organized’. That is, successful people appeared to live organized lives.
 
I hope this helps.
 
Rick

Tags:

Beyond Business | Hero Worship | I'm too busy! - I don't have time!

Sales Tweet #72

by Rick Baker
On Oct 26, 2010
Sales Tweet #72 Ernest Seller has a plan: he is figuring out how to look at people while he is not listening to them.
 
The Thinking Behind the Sales Tweet
What a worthy endeavour! Ernest can hardly contain his genius. Well, to make sure I don’t mislead you…Ernest is not containing this brain-child of his genius. He has already impressed family, friends, and co-workers with it. Here’s the big, hairy, audacious thought behind this Ernest brain-child: if Ernest can feign attention while his Clients and prospects are talking then he figures he can double his sales. Ernest has a Bonus Thought: when he hones this skill he will finally be able to tolerate those incessant lectures his [unreasonable] boss lays on him.

Tags:

Thought Tweets | Ernest Seller

Sales Tweet #71

by Rick Baker
On Oct 25, 2010
Sales Tweet #71 Free up some time by improving your memory skills. CDs and books provide advice and memory exercises.
 
The Thinking Behind the Sales Tweet
In response to the Thought Post titled ‘Successful People Have More Time’, I am writing a series of Sales Tweets containing suggestions on how to make better use of that most-precious resource – Our Time. This Sales Tweets series is called “Free up some time”. Each tweet in the series starts with the words Free up some time…so this series of suggestions will stand out in the www.spiritedezine.com website. Note: I have avoided calling these ‘time-management’ suggestions. A more accurate description would be ‘action-management’ suggestions….or ‘thought-management’ suggestions. As the introduction - Free up some time – states, the suggestions are aimed at creating Good Habits that, at the end of the day, allow us to feel ‘WOW - that was a day well spent’. As the series progresses, I will begin to provide CD and book recommendations. A link to the ‘Successful People Have More Time’ Thought Post.

Tags:

I'm too busy! - I don't have time! | Thought Tweets

Sales Tweet #70

by Rick Baker
On Oct 22, 2010
Sales Tweet #70 Client Culture: observe your Client's work environment...what 'group norms' do you see and hear?
 
The Thinking Behind the Sales Tweet
Every business has a Culture...either a planned one or one that has just developed. By observing the business culture at your Client's workplace you can adjust your expectations and actions. For example, if it is clear to you that your Client works in a firefighting atmosphere then you will want to consider that. Or, if your Client works in a high staff-turnover environment then you will want to consider that. Before you leave a telephone message or send an e-mail...try to put yourself in your Client's shoes and in your Client's chair.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

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