Over the last few years, I have written and talked about the communication problems that happen when business leaders use words like Passion and Integrity to lead/encourage/inspire people to be the best they can be at work. The words Passion and Integrity are laced with double entendre and have been overused and misused to the point of obfuscation. Put another way, these two words have been clichéed to the brink of uselessness. Their use has evolved and become mostly bad habit.

Like many of the words and phrases we exchange with one another, the words Passion and Integrity are shorthand abstractions. You can also think of these two words as troubled memes. The words Passion and Integrity have been passed down the generations and passed around the tables for so long and by so many that intent and meaning have been bastardized as happens in ‘telephone games’. 

Business leaders should exercise care when they communicate, especially when they use shorthand abstractions that are likely to touch sensitive territories including personal values, morals, emotions and powerful feelings. 

Why should leaders take greater care when we use shorthand abstractions?

Here’s some thoughts from Tor Norretranders’ –

“That is also the point with abstractions. We want them to be shorthand for a lot of information that was digested in the process leading to the use of the abstraction but not present when we use it. Such abstractions have depth. We love them. Other abstractions have no depth. They are shallow, just used to impress the other guy. They do not help us. We hate them.”

Article – ‘Depth’ by Tor Norretranders, Science Author. An excerpt from John Brockman’s edge.org inspired book ‘This Will Make You Smarter’, (2012)

PS: Yes - interesting use of the shorthand abstractions ‘love’ and ‘hate’ in the quote above. That goes right to the heart and brain of my message here.

PPS: Yes - much of what we communicate has the forms of both shorthand abstraction and bad habit. That's why we provide definitions of words and explanations: this is one way to help people understand what we are trying to communicate. 

Values are concepts covering things important and admirable to us (our minds). Values are our perceptions of intrinsically valuable or desirable ways of doing things.

Virtues are concepts about good behavior and character, reflecting how other people think of us…perceptions they carry in their minds about us.

Rules are concepts, which set boundaries on thoughts and action. Rules are determined by our values. Actions are things we do. Actions are governed by our rules.

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When you have Integrity – I mean when you have Integrity as I define it - your actions are closely aligned with your values. You say what you mean and you mean what you say…and you do what you say. Put another way, when you have Integrity your perceptions of your values closely match other people’s perceptions of your virtues.

When your values and virtues are closely aligned people find it easier to trust you. Trust grows naturally…organically. You feel no need to advertise your Integrity and other people have no need to witness such advertising. They observe the ‘real thing’ when they see the consistency of your behaviour and that’s the way trust is built between people.

There’s a saying, “Rules are made to be broken.” That’s a fair and accurate statement considering the reality of human behavior. All rules get broken…by someone…sooner or later…(and often we don’t have to wait for later). 

Even rules based on our deepest and most-admirable values get broken. As one example – nearly everyone lies…even to the people who mean the most to them. People have their secrets and certain questions defy honest answers. While it is admirable to think people can behave like open-honest books, that expectation is inconsistent with reality. Those who seek perfection in others will find the human condition is laced with imperfections. So, when considering others virtues and drawing conclusions about their personal values and their character it is important to set the bar at a reasonable level.

When people slip up - when people who matter to you clearly illustrate they have broken their own values-rules - 

• Fight the urge to question their virtues and write them off [as Covey described the reality of human behaviour] by quickly emptying their ‘trust account’,
• Step back and consider the reality of your own values-rules breaches and try to counteract your natural attribution bias, and
• Be open and candid with the people, but stop well short of dragging them through the coals or humbling them as if you are blessed to administer that right.