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Name of author Rick Baker, P.Eng.

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Sales Tweet #19

by Rick Baker
On Aug 12, 2010
Sales Tweet #19 Measuring the results of defined action steps. That's a key to understanding rather than guessing.
 
The Thinking Behind the Sales Tweet
Just about everyone agrees we need to measure things. A quick look at most of the things we consume proves just about everything is measured: automobile horse-power, drink millilitres, lumber board-feet, bolt inches and thread size, flour kilograms, etc. Most things we handle are measured. Yet, very often sales people and marketing people ignore the need to measure the results that follow the action steps. My friend says success is easy as PIE: Plan, Implement, and Evaluate. The PIE thinking allows us to make adjustments and achieve our goals. However, if we fail to Evaluate then we deprive ourselves of the information we need to make Changes For The Better.

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Measure & Monitor | Thought Tweets

Sales Tweet #18

by Rick Baker
On Aug 11, 2010
Sales Tweet #18 Perhaps Probable Clients will tell you a fib or two today. Don't take it personal... they're only human.
 
The Thinking Behind the Sales Tweet
People lie. People lie a lot. Some people limit their lies to the point we can call them fibs. Some people set few limits and they tell whopping lies. Some people have no ability to control their lies. Most people set the liar-bar higher for others than they set it for themselves. That is, they tend to judge others harshly when others lie while they tend to forgive themselves when they lie. Or, at least, they struggle admitting to their own lies. This Sales Tweet is linked to self-confidence, self-image, and communication with others.

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Beyond Business | Sales | Thought Tweets

Sales Tweet #17

by Rick Baker
On Aug 10, 2010
Sales Tweet #17 When Ernest Seller asked for some leads his boss transferred him to the dog-walking department.
 
The Thinking Behind the Sales Tweet
As mentioned at Sales Tweet #14, some folks think Ernest's boss is a mean guy. He's not so mean. Take this situation. He gave Ernest the directions to the dog-walking department. When Ernest arrived at the office number his boss had provided, everyone at that office was smiling ear to ear. And many were laughing so hard they had tears on their cheeks. Ernest found them to be a very jovial group. After all of them had finished their chuckling they told Ernest his boss had changed his mind and wanted Ernest to return to his sales job. While it seemed like a wasted afternoon, Ernest felt it sure beat having to work.

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Thought Tweets | Ernest Seller

Sales Tweet #16

by Rick Baker
On Aug 9, 2010
Sales Tweet #16 The tea leaves say a Client will call today to ask why you haven't delivered yet. Don't wait. Call first.
 
The Thinking Behind the Sales Tweet
Over-promise and under-deliver. That raises stress levels for all involved. If you are the recipient of the problem then you feel let down and perhaps cheated. If you are the cause of the problem then you feel at least a little guilty and obligated to recover ...or, you feel the need to hide. Since Murphy's Law does apply from time to time, problems do arise and sometimes we can not fulfill our commitments. When that happens we should make sure we call our Clients before they call us. Better still we should call them and outline a clear plan for the delivery of the thing we promised.

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Sales | Solutions & Opportunities | Thought Tweets

Sales Tweet #15

by Rick Baker
On Aug 6, 2010
Sales Tweet #15 Ernest Seller gets no respect. When he was a boy his parents hid his lemonade stand.
 
The Thinking Behind the Sales Tweet
Ernest Seller is a natural born salesman. He believes sales people are born - not taught. But, we won't dwell on that now. Now, Ernest is a first-born child and we know the direction that takes us. Yes, Ernest's parents suffered long. Nothing had prepared them for a little human being of the likes of Ernest, a natural-born salesman. So, when, just after he had learned to walk and talk, Ernest set up a lemonade stand and took on the role of producer, barker, pourer, and cashier his poor parents were tested to the limit. It started with little things like neighbours claiming the lemonade had been watered down. In fairness to Ernest, that is just an allegation - it was never proven. But, when Ernest put up detour signs and had the neighbours' cars doing the drive-thru thing over their front yard...well Ernest's parents had to draw a line.

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Thought Tweets | Ernest Seller

Sales Tweet #14

by Rick Baker
On Aug 5, 2010
Sales Tweet #14 Ernest Seller gets no respect. He asked his boss for a raise and his boss placed him on a filing cabinet.
 
The Thinking Behind the Sales Tweet
Some people think Ernest's boss is a mean guy. But, Ernest doesn't see it that way. Ernest thinks his boss isn't the sharpest knife in the drawer. Ernest was raised to believe people who are all muscles and look like football linebackers often are not gifted with the huge brainpower bestowed upon all those in the Seller family. So, when his boss does strange things like placing Ernest on top of filing cabinets Ernest cuts his boss some slack. The same applies when Ernest's boss gets angry...and that happens a lot when Ernest is in the room so... [more about Ernest's boss in future Sales Tweets]

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Thought Tweets | Ernest Seller

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