by Rick Baker
On Sep 10, 2010
Sales Tweet #40 Ernest Seller tied a string around his ear. When asked - Why? - he said, "It reminds me to listen".
The Thinking Behind the Sales Tweet
You guessed it. The string around the ear didn’t work. Ernest was so thrilled with his innovative idea for better-listening he spent 80% of every sales call explaining how clever he was.
by Rick Baker
On Sep 9, 2010
Sales Tweet #39 If you have a little injury at a Client's office today take advantage of the sympathy - ask for the order.
The Thinking Behind the Sales Tweet
Several years ago a sales person sustained a minor injury during a sales call. The Buyer was truly concerned. After recovering composure the sales person asked for the order and closed the sale. If the sales person had not asked for the order then the sale would not have closed. Did the injury help close the sale? We will never know. [Although, from time to time, Ernest Seller has been known to ...sorry, ignore that last point, we will save that for another Sales Tweet.]
by Rick Baker
On Sep 8, 2010
Sales Tweet #38 Positive messages are twice as magnetic as negative messages. (Make the better choice)
The Thinking Behind the Sales Tweet
We have tested positive and negative marketing messages. For example…"in these tough economic times" versus "to build for the future". We found positive messages were twice as successful as negative messages. We believe the same applies to verbal messages made during sales calls. Keep your communications on the positive side of centre. Don't badmouth your boss. Don't badmouth your products. Don't badmouth your service department. Don't badmouth your competition. Don't badmouth the economy. DON'T BADMOUTH ANYTHING!