The Thinking Behind The Tweet

About Planning: Why plan? Who should plan? etc. 

Predict! When the word 'plan' [as in 'strategic plan'] annoys people, don't argue it or fight it. Choose to use the word 'predict'.

The Thinking Behind The Tweet

In part, inspired by a re-reading of Michael Gerber's 'The E-Myth Revisited'. Pick a demographic - learn its psychographics - and don't forget, we're dealing with people...not statistics.

Of course, there's a softer side and a more-important justification. Only when we understand others are we able to help them. [Without such understanding we ramble along, at best, half-helping ourselves.]

The Thinking Behind The Tweet

We can choose from 3 mental-attitude flavours: Positivity, Negativity, & Indifference.

Positivity is the best flavour...a rich flavour in many ways.

Negativity can be hard to swallow...but, at least, it gives you something to argue against.

Indifference - so bland it's not worth writing about.