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Name of author Rick Baker, P.Eng.

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Sales Tweet #236

by Rick Baker
On Jun 13, 2011
Sales Tweet #236 Ernest Seller shopped for a camouflage outfit for a vacation with his buddies. He couldn’t find one.
 
The Thinking Behind the Sales Tweet
Sometimes Ernest misses the forest for the trees. Sometimes he misses the trees for the forest. And, this time he missed the camouflage outfits. But, that shouldn’t be a huge surprise for 2 reasons. The first reason is obvious. The second reason: sometimes Ernest has trouble concentrating on clothes that are not plaid.

Tags:

Ernest Seller | Thought Tweets

Sales Tweet #235

by Rick Baker
On Jun 10, 2011
Sales Tweet #235 #1 Client, Mr. Kaye thinks Ernest Seller’s family gene pool ought to hire a better a lifeguard.
 
The Thinking Behind the Sales Tweet
Ernest thinks Mr Kaye might have had a 3 martini lunch. Mr Kaye knows Ernest Seller doesn’t own a pool. And, even if the Seller family did have a pool they wouldn’t be wearing their jeans in it.

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Ernest Seller | Thought Tweets

Clients’ Clients philosophy

by Rick Baker
On Jun 9, 2011
Why you must give this idea your best thought
 
We ask people, “What’s the best thing you could deliver to your Clients?”
 
We hear a variety of answers:
  • Top quality products
  • Excellent service
  • Competitive pricing
  • Reliable advice
  • Going the extra mile
  • A smile
We ask a follow-up question, “What if you delivered a Client to your Client…would your Client like that...how would that stack up against the other things you mentioned?”
 
We always hear something like, “Our Clients would be thrilled if we did that!”
 
So, we created a philosophy we call ‘ClientsClients’.
 
Clients’ Clients philosophy:
  1. Your Clients will be thrilled if you bring them Clients
  2. But, don’t stop there – do even more
 
How to put this philosophy to work for your business…
 
Getting started on Part 1: Your Clients will be thrilled if you bring them Clients
  • Start with the person in your organization who loves to connect people to other people…if you want a more-detailed description of the ideal person for this task then think about the Connectors described by Malcolm Gladwell in his book The Tipping Point ...this type of person will be able to lead you to immediate success
  • Consider the 80/20 Rule…think about your best clients…the top 20% that brings about 80% of the value received by your company…think about how to bring Clients to these Clients
  • If your business is B2B then you need to start by understanding your Clients’ business and their desired ideal Clients…just ask them, they will appreciate your interest and they will be inclined to tell you
  • If your business is Retail then most of your Clients work somewhere…and the place they work has ideal Clients then go back to the last bullet point
  • Once you understand what your Clients’ Clients look like, have your Marketing & Sales people do a little brainstorming exercise…come up with some names of Clients’ Clients whom your people already know. Contact those Clients’ Clients and tell them you are trying to help one of your prized Clients…etc…arrange introductions where win-wins are evident
Getting started on Part 2: But, don’t stop there – do even more
 
Part 1 was just the starting point. You can do more than providing Clients to your Clients:
  • You can provide top-quality employees to your Clients
  • You can provide top-quality suppliers to your Clients
  • You can provide top-quality advisors to your Clients
  • You can do much more than that
The key: your business and your Marketing & Sales people need to have a differential advantage.
 
You can add value to your slate of products and services by embracing the Clients’ Clients philosophy.
 
This will help your Clients.
 
And your Clients will want to help you.
 

Tags:

80/20 Rule | Clients' Clients Philosophy | Marketing | Sales

Sales Tweet #234

by Rick Baker
On Jun 9, 2011
Sales Tweet #234: Business involves 3 things: People, Process, & Situations. As we set KSFs and KFFs it is important to cover these 3 things.
 
The Thinking Behind the Sales Tweet
Some folks think Leaders should butt out and provide followers free reins to go about their work as they choose. Some folks think that’s the way to unleash creativity and maximize motivation, innovation, and results. On the other hand, many [perhaps most] entrepreneur-Leaders tend to micromanage. 4 keys to success in business: (1) The Leader must pick strong/capable followers, (2) The Leader must tell those followers the desired BIG PICTURE things such as VISION and MAJOR GOALS, (3) The Leader must show those followers how he/she [the Leader] goes about his/her work [actions]…i.e., setting one example, the example that fits the Leader’s strengths and personality, and (4) the Leader must make it clear he/she expects followers to take action that fits their unique strengths and personalities.

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Business Contains Only 3 Things | Thought Tweets

Make your business life easier…

by Rick Baker
On Jun 8, 2011
When you boil it down, people only do 3 things!
 
There is an easy way to improve how you deal with people.
 
In fact there are several easy ways to improve how you deal with people.
 
Sure. People are complicated.
 
Sure. People are unpredictable.
 
In fact, other people can baffle us at every turn.
 
And…it does not have to be that way.
 
Here is a simple way to start simplifying and improving your dealing with other people. This applies whether you are trying to persuade someone to accept your opinions or you are trying to understand where your boss is coming from. It also helps you understand why people make curious hand signs at you when you are driving or honk their horn at you when you lose track of time while looking at your BlackBerry in a coffee drive thru.
 
When you boil it down, people only do 3 things!
 
People only do:
  • Good Habits,
  • Bad Habits &
  • New Things.
Good Habits are things that increase the likelihood they will achieve their goals.
 
Bad Habits are things that reduce the likelihood they will achieve their goals.
 
New Things are things they have not done before or haven’t done in a while.
 
Goals come in 2 forms: Conscious goals and Unconscious goals.
 
Samples of Conscious Goals:
  • To be healthy
  • To sell $X of stuff by the end of the month
  • To complete a training course
  • To relax for an hour by the trees
Samples of Unconscious Goals:
  • To maintain life by an intake of oxygen [breathing]
  • To protect body safety [that fight-or-flight adrenalin surge]
  • To make sense of incoming stimuli [neuron systems, etc.]
  • To protect one’s ego [emotions, etc.]
When we recognize people only do 3 things, the drivers behind those things is something we can and often should set aside…at least, we can make sure we do not waste a bunch of time trying to figure out the drivers. The reality is: it is extremely difficult to deduce other people’s motivations/goals/driving forces.
 
In general, we are better off not trying to deduce the motivations/goals/driving forces behind other people’s actions.
 
In order to make sense of other people’s actions, we can save a lot of time by sorting out those things into the 3 categories:
  • Good Habits,
  • Bad Habits &
  • New Things
Sure, it requires judgement.
 
But, really, it isn’t very hard to do.
 
People rarely do New Things.
 
So, most times the choice is either a Good Habit or a Bad Habit.
 
More to follow in future Thought Posts…but…in the interim, a few thoughts:
  • When people do Good Habits they want you to notice or compliment them
  • When people do Bad Habits they want you to ignore or help them
  • When people do New Things they want you to encourage or support them
When people do Good Habits, Bad Habits, or New Things they do not want you to criticize them.

Tags:

Goals - SMARTACRE Goals | Habits: Good Habits, Bad Habits, & New Things | Seeking Simple!

Sales Tweet #233

by Rick Baker
On Jun 8, 2011
Sales Tweet #233 The Boss, describing Ernest, "If you see two people talking and one looks bored...he's the other one."
 
The Thinking Behind the Sales Tweet
The good news is, Ernest Seller is never bored. He gets a kick out of the simplest things. And he gets a kick out of his own sense of humour. Even when others are not amused, Ernest can have a great time. This baffles The Boss who regularly takes shots at Ernest. When the shots give The Boss a bit of satisfaction they rarely register with Ernest.

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Ernest Seller | Thought Tweets

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.