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Your Customer's Brain is 100,000 Years Old

by Rick Baker
On Sep 30, 2010
Your Customer's Brain is 100,000 Years Old. That's the title of Chapter 3 in Dr. A.K. Pradeep's new book 'The Buying Brain, Secrets for Selling to the Subconscious Mind'.
 
And, this introduction to Chapter 3 follows:
 
“At the end of this chapter, you'll know and be able to use the following:
  • Key ways to engage the primal part of the human brain
  • Core mechanisms the brain uses to determine whether to pay attention to your message
  • The three ways in which the brain can be frustrated, and how to avoid them in your marketing
  • The four triggers the brain loves and how to use them in marketing”
When I first saw this book on the shelf at Chapters I couldn't believe my good fortune...it was like Made to Stick[1] meets Executive BrainSmarts[2] or like Jeffrey Gitomer, Napoleon Hill, and Sigmund Freud might be having a little get-together.
 
Anyhow, Chapter 3 continues with 'Caveman In A Wired World'. And, that reminded me of the message I was trying to communicate when I wrote about the cave-people in Stories & Questions[3].
 
Dr. Pradeep ends Chapter 3 with a summary of what we learned. Here is some of that summary:
  • Honor the brain's precious resources - its limited processing ability, and its restricted, focused attention
  • Be interesting. The brain loves puzzles and humor
  • Use emotion to reach out to consumers, especially women
  • Clear your message of clutter
  • Use active, direct verbs to guide the brain swiftly and directly to its goal
  • Indulge the brain in messaging, images, displays, and environments that celebrate sensuality and deep pleasure
  • Celebrate the multi-tasking wizardry of your female consumers in images and copy
  • Provide networking opportunities through your brand, product, or environment for female consumers
Dr. Pradeep has written a very interesting book.
 

Tags:

Brain: about the Human Brain | Sales

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Sales Tweet #54

by Rick Baker
On Sep 30, 2010
Sales Tweet #54 Ernest Seller wonders what he can learn from the things his best Clients keep in their offices.
 
The Thinking Behind the Sales Tweet
OK, that thought spent about a nanosecond in Ernest's mind. Then it was immediately replaced by a thought about the Pittsburg Steelers, Ernest's favourite NFL team. Then that [troubling] thought was replaced by a thought about spaghetti - were he and his wife heading out for spaghetti tonight? The spaghetti thought was replaced by a thought about Fluffy, the little dog who helped Ernest run his childhood lemonade stand [see Sales Tweet #15]. Yes Ernest's mind works like lightning...it sets a lot of fires and nobody can figure out what causes it.

Tags:

Thought Tweets | Ernest Seller

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