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Name of author Rick Baker, P.Eng.

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Credibility and your Marquee Clients

by Rick Baker
On Nov 10, 2010
If you do not have a Marquee Client then it would be worth your while to figure out how to solve that problem. You could make that your #1 priority.
 
If you do have one or more Marquee Clients, then…well done. You have one of the most-important ingredients.
 
Your business-success recipe calls for this ingredient, your Marquee Clients.
 
How do you know if you have Marquee Clients?
 
Marquee Clients have these sorts of qualities:
  • They are well-known in your target market area
  • They are respected
  • They are successful
  • They are growing and vibrant
  • They illustrate leadership qualities in their market sectors
  • They employ business leaders
  • They employ community leaders
When you serve a Marquee Client you prove your strength and your capability.
 
Marquee Clients validate your ability to live up to your word.
 
As the Heath Brothers say, in their Sinatra Test‘if you can make it there you can make it anywhere’.

Tags:

Leaders' Thoughts | Marketing

Sales Tweet #83

by Rick Baker
On Nov 10, 2010
Sales Tweet #83 People pass lie detector tests 2 ways: telling the truth and lying while believing the test won't work.
 
The Thinking Behind the Sales Tweet
I am pleased to confirm I have no first-hand experience to prove this is a fact. I am basing that Sales Tweet on things experts have written.
 
Experts say…
• If one is telling the truth then one feels no fear. When one feels no fear a lie detector will not register any of the automatic physical reactions the body experiences in reaction to fear.
• If one does not believe the lie detector test will work then one experiences no fear so, again, the lie detector test registers no ‘fear reactions’.
 
What’s the point?
 
There are at least 3:
 
1. Belief is a powerful tool…as Napoleon Hill said, “What the mind can conceive and believe it can achieve.”
 
2. The human body reacts automatically to situations – particularly, stressful situations. However, these automatic reactions can be controlled. There is no more astonishing example than the Navy SEAL example.
 
3. Obviously, lie detectors can provide a great deal of great fun…however; we recommend you experience them in places not called the ‘Interrogation Room’.

Tags:

Beyond Business | Humour | Thought Tweets

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