by Rick Baker
On Dec 14, 2012
Thought Tweet #630 With the pressing of all those buttons, the 30-Second Elevator Speech is going down.
The Thinking Behind The Tweet
As you no doubt have noticed, there's been quite a bit of growth in the area of social media. This is impacting on good-old-fashioned sales work. The sales gurus are now recommending a 17 or 18 second Elevator Speech [AKA - 30-Second Commercial...or, should I say 17- or 18-Second Commercial?].
I favour shrinking the Elevator Speech to zero and, if and when the time is right to sense & catch attention, using words less canned and more natural.