When you finally present stuff to a prospective client, the goal is:

To help the probable client want to hear more from you and see more of you...and only you.

Some tips on how to get that done: 

• Get to the point - when it comes to words that influence, less is better
• Touch the emotions - don't let 10  minutes pass without at least one touch
• Hasten the pace - use simple, ear-friendly words and speak a little faster than average
• Enjoy the flow - of more importance, help the Prospect enjoy an easy-to-follow flow of information
• Be [your unique] yourself - let your talents & strengths shine through
• Offer insight - be clear as you convey the unique value you deliver to your Ideal Clients