The Thinking Behind the Tweet

We tested positive and negative marketing messages. We tried both "in these tough economic times" and "to build for the future". We found our positive messages were twice as successful as our negative messages. So we work to keep our communications on the positive side of centre.

The Thinking Behind the Tweet

Some suggestions:

• Keep the message simple, concise, and clear
• Use stories to convey the message
• But, also deliver the message in your own words
• Deliver the message yourself and through other people
• Deliver the message in writing, verbally, and with pictures

The Thinking Behind the Tweet

While people are very busy, somehow they manage to remember the promises you didn’t deliver on. And, if people are talking there is a reason for it. I mean, people have reasons for saying things even if the things they are saying are not on the same topic as the things you are thinking while you could be listening while they are talking. Rather than thinking all that stuff by yourself and waiting for them to stop talking so you can get your thoughts delivered…listen.