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Name of author Rick Baker, P.Eng.

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Sales Tweet #235

by Rick Baker
On Jun 10, 2011
Sales Tweet #235 #1 Client, Mr. Kaye thinks Ernest Seller’s family gene pool ought to hire a better a lifeguard.
 
The Thinking Behind the Sales Tweet
Ernest thinks Mr Kaye might have had a 3 martini lunch. Mr Kaye knows Ernest Seller doesn’t own a pool. And, even if the Seller family did have a pool they wouldn’t be wearing their jeans in it.

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Ernest Seller | Thought Tweets

Sales Tweet #233

by Rick Baker
On Jun 8, 2011
Sales Tweet #233 The Boss, describing Ernest, "If you see two people talking and one looks bored...he's the other one."
 
The Thinking Behind the Sales Tweet
The good news is, Ernest Seller is never bored. He gets a kick out of the simplest things. And he gets a kick out of his own sense of humour. Even when others are not amused, Ernest can have a great time. This baffles The Boss who regularly takes shots at Ernest. When the shots give The Boss a bit of satisfaction they rarely register with Ernest.

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Ernest Seller | Thought Tweets

Sales Tweet #231

by Rick Baker
On Jun 6, 2011
Sales Tweet #231 When Ernest Seller visits, Mr. Kaye turns down the lights…it reduces the sting of Ernest’s clothes.
 
The Thinking Behind the Sales Tweet
Have you seen Herb Tarlek in the late 70’s/early 80’s TV show, WKRP in Cincinnati? Well if you haven't don’t worry…just Google-search ‘Herb Tarlek’ and get some images. Ernest Seller dresses a lot like that. Ernest’s favourite colour is plaid and he really enjoys a good plaid sports jacket…bright shirts…and paisley ties.

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Ernest Seller | Thought Tweets

Sales Tweet #228

by Rick Baker
On Jun 1, 2011
Sales Tweet #228 Ernest likes this quote, “Some of the worst mistakes of my life have been haircuts.” Jim Morrison
 
The Thinking Behind the Sales Tweet
Of course, Ernest Seller is a big fan of The Doors music. Even though he was ‘Baby Ernie’ at the time, he can remember enjoying Jimmy Morrison crooning and rapping to those catchy tunes…“Come on Baby Light My Fire”…well, that’s another Ernest story. [talk about worst mistakes] Apparently, much to his dear Mom’s surprise Ernie took those Jimmy Morrison words literally…but it’s probably time to let that very understandable Ernest error go without further comment.

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Ernest Seller | Thought Tweets

Sales Tweet #226

by Rick Baker
On May 30, 2011
Sales Tweet #226 Ernest tried an interesting exercise: for a day, he tried to remove the word ‘BUT’ from his vocabulary.
 
The Thinking Behind the Sales Tweet
The problem is he picked the worst day to try it. The day started with a meeting with his favourite Client - Mr. Kaye. Ernest was explaining the positive-communication idea he had learned to Mr. Kaye. Ernest said, "I learned BUT is a negative word. We need to remove the word BUT from our vocabulary. We will communicate better if we replace the word BUT with the word AND. " When Mr. Kaye heard that he said, "OK Ernest, I am going to give it a try...here it goes...If you don't stop annoying me, Ernest, I am going to kick your AND."

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Ernest Seller | Thought Tweets

Sales Tweet #225

by Rick Baker
On May 27, 2011
Sales Tweet #225 Ernest Seller’s Boss has a rare blood type…B Negative…with antibodies.
 
The Thinking Behind the Sales Tweet
The Boss’s rare blood type has some unique features: (1) it boils at room temperature and (2) it is highly allergic to smiling-faced sales folks that have even the slightest resemblance to Ernest Seller. So, you can imagine how white blood cells, antibodies, and anti-salesbodies kick in when the real thing, Ernest Seller, is in the room.

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Ernest Seller | Thought Tweets

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