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Name of author Rick Baker, P.Eng.

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Sales Tweet #21

by Rick Baker
On Aug 16, 2010
Sales Tweet #21 Ernest Seller gets no respect. When he asked for help with cold calls, his boss sent him to Greenland.
 
The Thinking Behind the Sales Tweet:
Ernest Seller has all kinds of sales education. He reads pretty much every piece of how-to-sell literature and he listens to all the CDs. However, when it comes to doing the sales work Ernest Seller makes an awful lot of mistakes. He is one of those guys that figure his boss owes him. So, Ernest has a bit of a habit of asking his boss for many things. His boss tries to help by developing Ernest rather than doing it for Ernest. That hardly ever works so, over time, it almost looks like Ernest's boss is out to get him. Quite often, communication between Ernest and his boss get 'off track'. This is an example.

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Thought Tweets | Ernest Seller

Sales Tweet #20

by Rick Baker
On Aug 13, 2010
Sales Tweet # 20 I hear Ernest Seller revving up his Harley. He must be heading to Port Dover to sell to those bikers.
 
The Thinking Behind the Sales Tweet
Yes - it is true Ernest Seller owns a Harley. But, don't jump to conclusions here. His wife won't let him drive it. She thinks, and she very well could be right, Ernest isn't coordinated enough to ride a big bike. So, every Friday the 13th Ernest revs up his Harley, turns it off, hops in his car, and heads to Port Dover. [It's one of those win-win things that good marriages are made of.]

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Thought Tweets | Ernest Seller

Sales Tweet #17

by Rick Baker
On Aug 10, 2010
Sales Tweet #17 When Ernest Seller asked for some leads his boss transferred him to the dog-walking department.
 
The Thinking Behind the Sales Tweet
As mentioned at Sales Tweet #14, some folks think Ernest's boss is a mean guy. He's not so mean. Take this situation. He gave Ernest the directions to the dog-walking department. When Ernest arrived at the office number his boss had provided, everyone at that office was smiling ear to ear. And many were laughing so hard they had tears on their cheeks. Ernest found them to be a very jovial group. After all of them had finished their chuckling they told Ernest his boss had changed his mind and wanted Ernest to return to his sales job. While it seemed like a wasted afternoon, Ernest felt it sure beat having to work.

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Thought Tweets | Ernest Seller

Sales Tweet #15

by Rick Baker
On Aug 6, 2010
Sales Tweet #15 Ernest Seller gets no respect. When he was a boy his parents hid his lemonade stand.
 
The Thinking Behind the Sales Tweet
Ernest Seller is a natural born salesman. He believes sales people are born - not taught. But, we won't dwell on that now. Now, Ernest is a first-born child and we know the direction that takes us. Yes, Ernest's parents suffered long. Nothing had prepared them for a little human being of the likes of Ernest, a natural-born salesman. So, when, just after he had learned to walk and talk, Ernest set up a lemonade stand and took on the role of producer, barker, pourer, and cashier his poor parents were tested to the limit. It started with little things like neighbours claiming the lemonade had been watered down. In fairness to Ernest, that is just an allegation - it was never proven. But, when Ernest put up detour signs and had the neighbours' cars doing the drive-thru thing over their front yard...well Ernest's parents had to draw a line.

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Thought Tweets | Ernest Seller

Sales Tweet #14

by Rick Baker
On Aug 5, 2010
Sales Tweet #14 Ernest Seller gets no respect. He asked his boss for a raise and his boss placed him on a filing cabinet.
 
The Thinking Behind the Sales Tweet
Some people think Ernest's boss is a mean guy. But, Ernest doesn't see it that way. Ernest thinks his boss isn't the sharpest knife in the drawer. Ernest was raised to believe people who are all muscles and look like football linebackers often are not gifted with the huge brainpower bestowed upon all those in the Seller family. So, when his boss does strange things like placing Ernest on top of filing cabinets Ernest cuts his boss some slack. The same applies when Ernest's boss gets angry...and that happens a lot when Ernest is in the room so... [more about Ernest's boss in future Sales Tweets]

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Thought Tweets | Ernest Seller

Sales Tweet #13

by Rick Baker
On Aug 4, 2010
Sales Tweet #13 Ernest Seller asked for some referrals and his Client gave him the names of 3 clinics.
 
The Thinking Behind the Sales Tweet
Sometimes his Clients are mean to Ernest Seller. It isn't clear whether or not this registers with Ernest. Certainly, it doesn't register very much because it doesn't faze him in the slightest. And, Ernest has a weak spot. Actually, he has many but this is just one Sales Tweet so we can't get into that sort of volume or detail. Again - Ernest has this weak spot. Often he misunderstands his Clients. In this situation, the Client thought Ernest would be really put out when he heard the names of 3 clinics. To the contrary, Ernest didn't want to have to explain the Client's error so he thanked the Client profusely and put the 3 clinic names in a file for future reference.

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Thought Tweets | Ernest Seller

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