by Rick Baker
On Oct 6, 2010
Sales Tweet #58 A Client yelled at Ernest Seller yesterday and Ernest said "If I wanted this abuse I could stay home".
The Thinking Behind the Sales Tweet
Ernest's wife doesn't actually yell at him. His wife is a saint. [Some say she must be to tolerate him…but, that's more like a huge blog or a book than a Sales Tweet.] Anyhow, Ernest does get yelled at by Clients and other people during his work day. And, he likes to respond as he did here. Every once in a while this effort at humour causes the Client to laugh as the Client walks Ernest to the door...
by Rick Baker
On Oct 5, 2010
Sales Tweet #57 How are your FAQs? How impressive is your repertoire of Client-emotion touching questions?
The Thinking Behind the Sales Tweet
I am not talking about being manipulative. I am talking about appealing to emotions that are higher than the base emotions. I am talking about asking questions that are designed to discover the Client's true desires.
by Rick Baker
On Oct 4, 2010
Sales Tweet #56 Ernest Seller plans to play FBI today…he's going to try to profile his "Ideal Client".
The Thinking Behind the Sales Tweet
But, and this might not be a major surprise, Ernest won't actually create a profile of his "Ideal Client" today. One of his kids has a dentist appointment in the morning. Ernest and his dear wife will be visiting the nice fellow who teaches 'The Boy' later [what time was that teacher thing again?]. And, Ernest always gets his hair cut on the first Monday of the month [can't let the barber shop crowd down again]. And, wasn't he supposed to visit the bank? And didn't the wife want him to pick up some [what was that?] on the way home...