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Name of author Rick Baker, P.Eng.

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Thought Tweet #695

by Rick Baker
On Mar 15, 2013

Thought Tweet #695 I'd rather tweet than taste defeat. [Whatever you think, please don't blame #DanPink.]

 

The Thinking Behind The Tweet

Just finished Dan Pink's new book, 'To Sell is Human', (2013).

In the book, Dan talked about the importance of rhyme in marketing...psychologists have proven people deem messages that rhyme to be more believable than messages that do not rhyme. Also, Dan talked about using social media, including Twitter. So, I am working on some rhyme-marketing messages.

Of course I agree To Sell Is Human!...I believe in Marketing!... and I sure want to keep up with Social Media!

So I decided to kill all the birds with one stone and start my marketing-rhyme adventure with 'rhyming tweets about tweets'.

Hence...I'd rather tweet than taste defeat.

And...

I'd rather tweet than feel the heat.

I'd rather tweet than be less sweet.

I'd rather tweet than forecast sleet.

I'd rather tweet than lose my seat.

I'd rather tweet than scratch my seat.

I'd rather tweet than pound the beat.

I'd rather tweet than walk the street.

I'd rather tweet than stub my feet.

I'd rather tweet than sand my feet.

I'd rather tweet than smell your feet.

I think I am getting the hang of this Dan...to sell is human...to rhyme is devine...

I'd rather tweet than cook snake meat.

I'd rather tweet than press a pleat.

I'd rather tweet than shovel peat.

I'd rather tweet than walk in sleet.

I'd rather tweet than iron a sheet.

I'd rather tweet than sink a fleet.

I'd rather tweet than bah or bleat.

I'd rather tweet than watch cows eat.

I'd rather tweet than stroke from heat.

I'd rather tweet than rub your feet.

Definitely feeling good about this new-age social marketing!

I'd rather tweet than give up wheat.

I'd rather tweet than chew a beet.

I'd rather tweet than be discrete.

I'd rather tweet than eat raw meat.

I'd rather tweet than press Delete...

[Oops]

Tags:

Communication: Improving Communication | Humour | Marketing | Sales | Thought Tweets

Thought Tweet #693

by Rick Baker
On Mar 13, 2013

Thought Tweet #693 Vagaries ain't gonna get it done.

 

The Thinking Behind The Tweet

So...there's an increased need for clarity in communication.

Tags:

Communication: Improving Communication | Thought Tweets

Thought Tweet #691

by Rick Baker
On Mar 11, 2013

Thought Tweet #691 Leaders - we cannot hand over our precious time or energy to business bullies.

 

 

The Thinking Behind The Tweet

Unfortunately, business bullies tend to grow like weeds in the garden. If they are allowed to get too big they become prickly, they choke the flowers, and they sour the garden.

Leaders cannot allow that.

And, unfortunately, most business bullies are unwilling to change...without leadership-help. And, that leadership-help must be aggressive or else it will not be taken seriously by the bully. Generally, it is unwise to cross the line between assertiveness and aggression. Regardless, it is the route leaders must take when dealing with business bullies.

It takes leadership strength to deliver leadership-help to business bullies.

Why?

Bullies are a cocky bunch...that's one of the signature traits shared by all business bullies.

As examples...

Closet Bully: someone that self-disguises and plays a fake role in business...and acts cocky while role playing

Parasitic Bully: someone that resembles a biological parasite in dependence on someone else's business for existence or support without making a useful or adequate return...and acts cocky while doing [actually, not doing] that

 

Business bullies are asking for iron-fist assertive leadership.

They are crying out for it.

Take care though - you must deliver it to business bullies properly.

@GKWCC #CEOP2P: A CEO said, "When we talk about our culture, we need make sure we don't regurgitate 'marketing speak'."

by Rick Baker
On Mar 9, 2013

Related articles… Corporate Culture Matters and other articles

The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings, sponsored by the Greater Kitchener Waterloo Chamber of Commerce.

The goals of the thought tweets: to help local business leaders and to promote the sharing of business thoughts.

The thoughts expressed are not opinions of the Greater Kitchener Waterloo Chamber of Commerce...they are opinions of local business leaders who are Chamber members and participate in the Chamber's CEO P2P program.

Aligning Perceptions To Get Results

by Rick Baker
On Feb 25, 2013

When people's perceptions are aligned the chance they will achieve desired results increases. While that may be obvious, it is rarely top of mind. And it is rarely walking hand in hand with actions during interactions.

While common sense tells us the state of aligned perceptions is the best state to be in, few of us stretch enough to make sure that state exists.

When business people share their thoughts with me I observe perception gaps. This is most common when the business people share a direct reporting relationship, one reporting to the other...a 'boss-worker pair'. Sometimes the perception gap is glaring...glaring, large, and dysfunctional. When I see this I ask myself, "What can I do to reduce this perception gap?"

Why do I ask this?

I ask this because it really bothers me to see people carrying on with one another while they are so disconnected.

I recognize the human side: when people are disconnected, even if they don't register it consciously or give it much thought, they 'know it'. That knowledge places them in a position of dissonance which often shows up as internal stress and external disharmony. That's the soft, intangible repercussion of the perception gap.

There's also a hard, tangible repercussion: perception gaps reduce efficiency and effectiveness, neutering performance, stalling coworkers & projects, annoying & losing clients, etc.

Yet - perception gaps dominate many boss-worker relationships and situations.

A little more focus on perception gaps will generate a lot more bottom-line satisfaction.

How?

How can you reduce perception gaps?

Here's a introduction...

link to New Binoculars Help You See Eye-to-Eye

Tags:

Communication: Improving Communication | Leaders' Thoughts

My Business - a communication tool for business partners

by Rick Baker
On Feb 9, 2013

 

A picture of the "My Business" exercise...created 10 years ago to improve communication between business partners [Spirited Leaders logo added recently].

 

 

Tags:

Communication: Improving Communication | Leaders' Thoughts

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