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Name of author Rick Baker, P.Eng.

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Sales Tweet #78

by Rick Baker
On Nov 3, 2010
Sales Tweet #78 If you respond to Requests For Proposals then what's your strategy for maximizing success?
 
The Thinking Behind the Sales Tweet
 
I have never been a fan of the RFP process. I suppose that is due to my preference for niche marketing over forcing one’s business communications to conform to the demands of 3rd parties.
 
On the other hand, I recognize in many organizations business development relies on a base of RFP success.
 
So – how does a business go about maximizing its success under 3rd-party ‘controlled’ RFP processes?
 
We have spent time teaching business developers how to improve results.
 
Here are a few samples of our advice:
 
• Build relationships well in advance of the RPF issue
 
• Understand the Probable Client
o Through pre-RFP discussions
o By thoroughly understanding the RFP questions
o By knowing or surmising what lies between the lines of the RFP questions
 
• Work to guide the RFP process
o Innovate…use R&D to gain advantage over competitors
o Have amazing products and services that few, if any, can match…get those in the RFP specs
 
• Answer the questions and make it easy for the Probable Client to find and understand your answers
o Don’t insert a bunch of your cookie-cutter mumbo-jumbo
 
• Offer options
 
• Offer Valuable stuff you know your competition cannot deliver

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #76

by Rick Baker
On Nov 1, 2010
Sales Tweet #76 How do you psych yourself up for that really important sales call? Special clothes? Self-talk? Loud music?
 
The Thinking Behind the Sales Tweet
The sales gurus have lots of ideas. But, never mind that for now. This Sales Tweet is about self-analysis. What do you do to psych yourself up when lots of chips are on the buyer-seller table? Think about each thing you do and when you do it. Think about the details of these things. Get a piece of paper and write down at least 3 things. Think about - WHY?

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #74

by Rick Baker
On Oct 28, 2010
Sales Tweet #74 If you don’t know it and can not find it then ask your CEO, "What's our Differential Advantage?"
 
The Thinking Behind the Sales Tweet
Another twist on the thinking behind Sales Tweet #62…If your CEO can not answer that question then ask your CEO how you should go about convincing people they should be your Client.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #73

by Rick Baker
On Oct 27, 2010
Sales Tweet #73 Who is the most successful real-estate sales person in your community? What's the story there?
 
The Thinking Behind the Sales Tweet
Expanding on Sales Tweet #63. Why not pick 5 market sectors and find out who is the best sales person in your community. Then contact that sales person and ask for help. Obviously, be respectful of these people's precious time…but don’t be shy. Successful sales people will help you if you ask the right way.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #70

by Rick Baker
On Oct 22, 2010
Sales Tweet #70 Client Culture: observe your Client's work environment...what 'group norms' do you see and hear?
 
The Thinking Behind the Sales Tweet
Every business has a Culture...either a planned one or one that has just developed. By observing the business culture at your Client's workplace you can adjust your expectations and actions. For example, if it is clear to you that your Client works in a firefighting atmosphere then you will want to consider that. Or, if your Client works in a high staff-turnover environment then you will want to consider that. Before you leave a telephone message or send an e-mail...try to put yourself in your Client's shoes and in your Client's chair.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

Sales Tweet #68

by Rick Baker
On Oct 20, 2010
Sales Tweet #68 Your Top 10 Clients - what are their work hours? Place that in your calendar until you memorize it.
 
The Thinking Behind the Sales Tweet
Many of your Top Clients will tend to be creatures of habit. They will tend to have set work hours. Also, according to time-management gurus, they will have 'prime time'. That is, at certain times of the day your Top Clients will tend to be far more productive than they are at all other times of the day. Why not ask your Top Clients about their 'time habits' and their prime time. Why not make sure you are accessible during those prime times.

Tags:

Questions?: The Art of Asking Good Questions | Sales | Thought Tweets

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