by Rick Baker
On Jul 18, 2011
Sales Tweet #261 Consultants explained the need to dress for the job you want: Ernest came to work in his fishing gear.
The Thinking Behind the Sales Tweet
Yup, Ernest has always loved fishing. When he was a lad Ernest was knocked unconscious by a hard-kicked soccer ball. When he started to come to the school nurse asked, “Ernest, do you know what day it is?” Ernest stared blankly. A little while later the nurse decided to ask an easier question, “Do you know what season it is?” Ernest shook his head as if to clear it, squinted his eyes a bit and said, “Trout?” Yup, Ernest has always loved fishing.