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Name of author Rick Baker, P.Eng.

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TRUST THE INTEGRITY OF OUR SERVICE

by Rick Baker
On Jul 6, 2011
Jiffy Lube
 
I drive by this sign at least 10 times a week…probably, closer to 20 times.
 
It caught my attention the first time I saw it and every time I pass it I wonder if the sign works.
 
I have had a thing about Integrity claims ever since Enron claimed Integrity as its Corporate Value.
 
Here are a couple of links to prior Thought Posts….the first one contains a definition of Integrity:
About that sign advertisement: “TRUST THE INTEGRITY OF OUR SERVICE”.
 
Does the sign work?
 
Does it bring clients into jiffy lube, the business that posts the sign?
 
Is it intended to speak to new prospective [probable] clients?
 
Is it intended to speak to existing clients, providing a reminder of past good service?
 
Does it exude ‘Trust, Integrity & Service’ the key points of the advertisement?
 
Does that fellow in the picture have a face of Integrity? Does he look like someone you can Trust?
 
Does the sign differentiate jiffy lube from its competitors?
 
Does the sign help jiffy lube achieve its business goals?

Tags:

Marketing

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Sales Tweet #253

by Rick Baker
On Jul 6, 2011
Sales Tweet #253 When asked why he was so late for work Ernest Seller answered, “I couldn’t find my new white shoes”.
 
The Thinking Behind the Sales Tweet
Ernest is a real honest guy. Even if The Boss didn’t know that he wouldn’t second-guess an explanation like that. But, that doesn’t do anything to ease The Boss’ anxiety about a 21st Century sales guy who loves white shoes. Why, it’s almost cliché! Why, you just can’t make stuff like that up!

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Ernest Seller | Thought Tweets

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