by Rick Baker
  
  On Aug 3, 2011
  Sales Tweet # 273 A Rule for Elephants: "Whatever you feel compelled to do, don’t."
 
The Thinking Behind the Sales Tweet 
If Tony Schwartz met Jonathan Haidt then that could be the topic they discuss. The quote above is from Tony Schwartz’s book ‘The Way We’re Working ISN”T WORKING’ and Jonathan Haidt is the author of ‘The Happiness Hypothesis’. In that book, Haidt likens people’s behavior to Riders, on Elephants, on Paths…where riders are our logical side, Elephants are our emotional side, and Paths are the situations we face. [Elephants can be very compelling.]