by Rick Baker
  
  On Aug 26, 2011
  Sales Tweet #290 The Boss overheard Ernest talking about his family tree. He suggested Ernest get that tree sprayed…NOW!
   
  The Thinking Behind the Sales Tweet 
  It could have been worse...The Boss was thinking the sap from that tree ought to get out and do some sales...and he was thinking he should ask how often does that family tree create nuts. But, The Boss is a sensitive guy…so he decided not to overdo it.