by Rick Baker
On Aug 17, 2011
Sales Tweet #283 Develop ‘pet names’ and ‘pet sayings’ to remind your Sales people… “Size Does Matter”.
The Thinking Behind the Sales Tweet
Sometimes Sales people focus on wee pieces of low-hanging fruit. That can happen when it is easy to sign up wee pieces...so they do it…even if your business cannot afford to serve those wee clients. Maybe you need some strategies and sayings to address this problem? For example: “Well that's a really good start: you’ve picked up a nice little blip on the radar screen…”