Vision inspires

Leadership has a few essential ingredients. For example, the leader must possess a level of intelligence and the leader must possess a character that appeals to followers. Another essential ingredient is Vision. Good-to-great leaders hold a long-lasting, vivid image of what they want in their minds and they communicate that message to their followers. Some good-to-great leaders have an innate gift of communication. Other good-to-great leaders learn the art of communication.

Values fuel the right actions

Everyone lives by a set of personal Values, whether or not they are expressed verbally. The greatest of leaders naturally live by their Values in a most consistent manner. And they have a habit of painting verbal pictures around their Values. Good-to-great leaders' thoughts and actions and communications are consistent. This clarity around Values sends a consistent message to followers. The message energizes followers. In this way, the leaders' Values fuel everything.

Goals provide direction

Good-to-great leaders set long-term goals and they set short-term goals...they know the importance of little milestone steps that guide positive actions toward the long-term goal. Good-to-great leaders know the linkage between good habits and long-term goals. Good habits help people achieve their long-term goals whereas bad habits do not. Short-term goals provide the opportunity for testing, doing, failing, learning, and adjusting the next sets of short-term goals and actions. 

Intent doesn't go without saying

Good-to-great leaders, when compared to average people/leaders, somehow, do a better job of understanding other people. So, somehow, they do a better job of choosing people whose intentions are more aligned to fit on common ground...rallying around a cause. Some good-to-great leaders possess natural gifts of empathy. Other good-to-great leaders figure out how to read other people and they start the process by sharing discussion of Intentions. When in doubt, they ask.

Stories get remembered

Great leaders are great communicators. They are attuned to their life-experiences and how some of those life-experiences serve as excellent examples that can be shared with other people, followers and others who could be followers in the future. Great leaders create powerful, magnetic stories around these pertinent life-experiences. They practice delivering these stories. Then they use every opportunity to present and repeat the stories...to anyone and everyone who will listen.