by Rick Baker
On Mar 9, 2011
Sales Tweet #168 Ernest Seller’s Client, Mr. Kaye, describes Ernest as 'the only anaesthetic that hurts'.
The Thinking Behind the Sales Tweet
You remember Mr. Kaye – Ernest’s favourite Client. The way I heard the story, Mr. Kaye dreamed that line a few years ago when Ernest was giving a sales presentation. It happened like this...after 45 minutes or so of some of Ernest's best sales-spiel-stuff Mr. Kaye slowly dropped his head to his desk and dozed off. Ernest didn’t think much about it. He's seen Mr. Kaye do that before. Figures it has something to do with concentrating better. Anyway – that day – after a nice little snooze Mr. Kaye woke up with a new description of Ernest.
by Rick Baker
On Mar 7, 2011
Sales Tweet #166 Ernest Seller has self-respect...when he passes mirrors he smiles.
The Thinking Behind the Sales Tweet
Well, at least he doesn’t take a bow. There's no self-image shortfall.
by Rick Baker
On Mar 2, 2011
Sales Tweet #163 Ernest Seller jumps to so many conclusions his legs get sore.
The Thinking Behind the Sales Tweet
That’s a metaphor. I mean – it isn’t exactly true. However, Ernest does have a strong pair of legs on him…if he jumps to many more conclusions he could become a frogman.