Rick Baker Thought Posts
Left Menu Space Holder

About the author

Name of author Rick Baker, P.Eng.

E-mail me Send mail
Follow me LinkedIn Twitter

Search

Calendar

<<  December 2010  >>
MoTuWeThFrSaSu
293012345
6789101112
13141516171819
20212223242526
272829303112
3456789

View posts in large calendar

Recent Comments

Comment RSS

About Relevant Brands

by Rick Baker
On Dec 22, 2010
Many of us spend a lot of time thinking about Business Development.
 
We think about Marketing & Sales, we think about Communication, and we think about Branding.
 
We know business-development things that are working.
 
We know things that worked at one time but no longer work now.
 
We keep our eyes open for thoughts and ideas on how we can improve what we are doing.
 
Here is something I read recently about branding1
 
 “Relevant brands understand certain principles:
  • Insight. Relevant brands care about what we actually do, not just what we think2.
  • Innovation. Relevant brands know the difference between what is purely remarkable and what actually works.
  • Investment. Relevant brands understand the imperative of sparing no expense when it comes to satisfying our needs.
  • Design. Relevant brands live and breathe simplicity3.
  • Experience. Relevant brands realize that it is more important to touch us in real life than on television.
  • Value. Relevant brands are more than worth every penny4.
Footnotes:
  1. `Relevance, Making Stuff That Matters`, Tim Manners (2008)
  2. This aligns with Spirited Leaders` definition of Integrity
  3. This aligns with Spirited Leaders` philosophy Seeking Simple
  4. Our business contains Value when Clients know we deliver Value to them. This aligns with Spirited Leaders` philosophy V-C-C-V

Tags:

Marketing

Sales Tweet #113

by Rick Baker
On Dec 22, 2010
Sales Tweet #113 Ernest Seller froze his hands last night, putting up the Christmas lights.
 
The Thinking Behind the Sales Tweet
Frozen hands…well that’s a heck of an improvement over December 22nd last year. Last year, December 22nd, when Ernest Seller was out there in the howling wind and blinding snow putting up the lights he noticed his canoe had escaped its moorings and found its way to the neighbour’s front garden. Ernest snuck over to check it out and discovered his canoe was full of ice and snow…weighing about a thousand pounds. But, as you know, Ernest is no quitter. He hacked at ice and snow. He tugged and pulled at the canoe until, finally, it became free from its garden snowdrift. Unfortunately, when Ernest tried to turn the canoe over to empty it he slid underneath it and trapped one of his legs. It truly was a near-death experience. Ernest’s feeble moans and screams went unheard as he lay trapped in his neighbour’s garden, craning his neck so he could peer through their front window and watch them sipping cups of holiday cheer, by their cosy fireplace, enjoying all that wonderful Christmas music. When Ernest finally freed himself…well…let’s just sum it up by saying the Seller family went without Christmas lights last year.

Tags:

Thought Tweets | Ernest Seller

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.