Sales Tweet #110 Weak links, connections with people you barely know, provide access to innovation.

 

There are 2 thoughts behind this Sales Tweet. (1) Experts have been studying people connections, networks, and hubs for at least 40 years. They have concluded weak links, including the most casual interactions with people we only know briefly or through friends-of-friends often provide the greatest rewards, including access to innovation. (2) Far too many businesses operate like sheep following the herd in their business sector. Even a small amount of connection with businesses outside your business sector can open the door to tremendous rewards, including marketing & sales innovations.