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Name of author Rick Baker, P.Eng.

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Thought Tweet #672

by Rick Baker
On Feb 12, 2013

Thought Tweet #672 What appears to us as a treasure of difference often appears to others as a trash of similarity.

 

The Thinking Behind The Tweet

One man's trash is another man's treasure.

Marketing and sales people tend to think their products and services are different, i.e., holding a differential advantage over the products and services of their competitors. The marketing and sales people 'treasure' those differences.

Meanwhile, clients confirm they see little difference in the offerings of their suppliers; they see much similarity.

So, when we go on about the differences in our products and services and the advantages and benefits those differences bring to our clients we need to make sure we are not trash talking.

Tags:

Marketing | Sales | Thought Tweets

@GKWCC #CEOP2P: About Economic Forecasts: Vancouver and Toronto reports & forecasts don't fit our Region.

by Rick Baker
On Feb 12, 2013

A related article…  Let's Push Off These Economic Doldrums

The @GKWCC #P2P series of thought tweets contains ideas, quotes, & suggestions provided by local business leaders at "CEO Peer-to-Peer" group meetings, sponsored by the Greater Kitchener Waterloo Chamber of Commerce.

The goals of the thought tweets: to help local business leaders and to promote the sharing of business thoughts.

The thoughts expressed are not opinions of the Greater Kitchener Waterloo Chamber of Commerce...they are opinions of local business leaders who are Chamber members and participate in the Chamber's CEO P2P program.

Tags:

Greater KW Chamber - CEO P2P Groups | Leaders' Thoughts

Business Leaders Need to Stop De-Motivating Their People

by Rick Baker
On Feb 12, 2013

A leader cannot motivate anyone else.

A leader can inspire followers.

A leader can lead by example.

Leaders are self-motivated…if they are not then they soon lose their followers.

While people cannot motivate others, they can de-motivate others.

Leaders do this far too often.

When people are in roles that involve Tasks outside their Talent & Strength Zones, they will tend to be de-motivated.

Leaders must ensure that roles and tasks fit people’s Talents & Strengths.

Only then will people be self-motivated.

Put another way…leaders need to make sure the seats on the bus fit the people and make sure the people fit the seats on the bus.

This is a lot of detailed work…that’s the price 21st Century business leaders will have to pay in order to succeed.

Here's the picture...


 

Copyright © 2012. W.F.C (Rick) Baker. All Rights Reserved.