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Name of author Rick Baker, P.Eng.

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Sales Tweet #49

by Rick Baker
On Sep 23, 2010
Sales Tweet #49 Ernest Seller was late for a meeting. He was so late he didn’t even have time to make up an excuse.
 
The Thinking Behind the Sales Tweet
Ernest Seller regularly finds himself rushing to meetings and he is frequently late. Sometimes he races from the car and forgets his briefcase. Other times he forgets to bring things he has promised to deliver to the Client. In the winter Ernest has been known to do the occasional parking lot face plant. Ernest doesn’t think his late arrival is much of a problem at all. When asked about it he said, "Everyone is late nowadays...I think traffic and road construction causes most of this problem."

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Thought Tweets | Ernest Seller

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Sales Tweet #47

by Rick Baker
On Sep 21, 2010
Sales Tweet #47 Ernest Seller asked what it would take to get the order. His Client said, "First thing - do up your fly".
 
The Thinking Behind the Sales Tweet
Ernest Seller makes mistakes like that all the time. And, he always follows it up with mistake #2: He doesn’t take the little human faux pas in stride. He stumbles around and often he tries to change the topic by telling a joke. Some Clients must really like this because they invite co-workers in to meet Ernest...but that's another Sales Tweet topic.

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Thought Tweets | Ernest Seller

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Sales Tweet #45

by Rick Baker
On Sep 17, 2010
Sales Tweet #45 Some of Ernest Seller's Clients are avid readers. He wonders if that is of 'selling' significance.
 
The Thinking Behind the Sales Tweet
OK. Ernest wondered that then he let the thought slip away because, as usual, he was really busy. If he had spent a little more time thinking he may have concluded 'Yes, some of my Clients are avid readers. I can tell that by looking at the books on their desks, shelves, and in their bookcases'. 'The next time I look at those books I will have to remember to think about what types of books and what does that mean...as examples: What does it mean when my Client has her university textbooks on display? What does it mean when my Client has a set of football books or magazines on display?' But - none of those questions came to Ernest Seller's mind. He was too busy.

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Thought Tweets | Ernest Seller

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Sales Tweet #42

by Rick Baker
On Sep 14, 2010
Sales Tweet #42 Ernest Seller asked a Client what it would take to close the sale. His Client said, "A new sales rep".
 
The Thinking Behind the Sales Tweet
Ernest is always asking questions like that. He thinks the Client ought to make his sales life a whole lot easier. Just tell me what you want and I will get it done. Just tell me how to close this sale and I will wrap it up quickly and get on to my next call. The problem is: Ernest's Clients, in general, do not react well to these sorts of questions.

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Thought Tweets | Ernest Seller

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Sales Tweet #40

by Rick Baker
On Sep 10, 2010
Sales Tweet #40 Ernest Seller tied a string around his ear. When asked - Why? - he said, "It reminds me to listen".
 
The Thinking Behind the Sales Tweet
You guessed it. The string around the ear didn’t work. Ernest was so thrilled with his innovative idea for better-listening he spent 80% of every sales call explaining how clever he was.

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Thought Tweets | Ernest Seller

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Sales Tweet #39

by Rick Baker
On Sep 9, 2010
Sales Tweet #39 If you have a little injury at a Client's office today take advantage of the sympathy - ask for the order.
 
The Thinking Behind the Sales Tweet
Several years ago a sales person sustained a minor injury during a sales call. The Buyer was truly concerned. After recovering composure the sales person asked for the order and closed the sale. If the sales person had not asked for the order then the sale would not have closed. Did the injury help close the sale? We will never know. [Although, from time to time, Ernest Seller has been known to ...sorry, ignore that last point, we will save that for another Sales Tweet.]

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Thought Tweets | Ernest Seller

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