by Rick Baker
On Oct 4, 2010
Sales Tweet #56 Ernest Seller plans to play FBI today…he's going to try to profile his "Ideal Client".
The Thinking Behind the Sales Tweet
But, and this might not be a major surprise, Ernest won't actually create a profile of his "Ideal Client" today. One of his kids has a dentist appointment in the morning. Ernest and his dear wife will be visiting the nice fellow who teaches 'The Boy' later [what time was that teacher thing again?]. And, Ernest always gets his hair cut on the first Monday of the month [can't let the barber shop crowd down again]. And, wasn't he supposed to visit the bank? And didn't the wife want him to pick up some [what was that?] on the way home...
by Rick Baker
On Sep 30, 2010
Sales Tweet #54 Ernest Seller wonders what he can learn from the things his best Clients keep in their offices.
The Thinking Behind the Sales Tweet
OK, that thought spent about a nanosecond in Ernest's mind. Then it was immediately replaced by a thought about the Pittsburg Steelers, Ernest's favourite NFL team. Then that [troubling] thought was replaced by a thought about spaghetti - were he and his wife heading out for spaghetti tonight? The spaghetti thought was replaced by a thought about Fluffy, the little dog who helped Ernest run his childhood lemonade stand [see Sales Tweet #15]. Yes Ernest's mind works like lightning...it sets a lot of fires and nobody can figure out what causes it.
by Rick Baker
On Sep 27, 2010
Sales Tweet #51 Ernest Seller's horoscope says he will interrupt buyers again, again, and again today.
The Thinking Behind the Sales Tweet
Ernest has lots of important stuff on his mind. He has an exciting life, the best family, the best set of friends, the best job in the world, the best product in the universe, etc. He never runs out of important stuff to talk about.