People feel good when putting their strengths to work.

People do not feel good when working outside of their strength zones.

People feel particularly bad when they are putting their weaknesses to work.

When people feel bad they do poor work and get poor results.

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If people are not meeting their business goals then work to understand their feelings. If people are not meeting their business goals and they are feeling good then there’s a high probability your plans must be improved.

If people do not feel good at work then there’s a high probability their roles do not align with their personal strengths. If this is the case then the best strategy is altering their roles to align work actions with their personal strengths.

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Helping people understand then use their strengths at work is the quickest, least-expensive, and most-productive thing you can do to improve your business.

As you gain a clear understanding of each person’s strengths:

·        Engage strengths at work, wherever possible,

·        Avoid using weaknesses at work,

·        Cover weaknesses with strengths,

·        Build strengths-based strategic plans, &

·        Enable your people to take strengths-based action.

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 Personal Strengths: the #1 key to profitable and sustainable business.ne