The Thinking Behind the Tweet

When you mention numbers you will cause your Client to think about numbers. The Client's mind, a Buyer's mind, will call up the tools a Buyer uses to analyse numbers. Unless performed with care and skill, that will take you farther away from closing a sale…not closer.

The Thinking Behind the Tweet

When we have that tool of genius we can apply it to our business thought and communication. We can benefit from creative thinking, putting it to use daily (in our marketing, as just one example); quickly get to the true root of problems…so solutions jump out at us; understand the Leader’s Role…and communicate it well, and expand Business Success.

The Thinking Behind the Tweet

The main point is - Listen. Don’t make comments about your competition. And 'overrule' yourself if you are tempted to ask leading questions. When your Client brings up your competition it means something. Your challenge is to determine what it means. You can prepare for this inevitable situation by planning the questions you will ask your Client after your Client raises the topic of your competition. When you design those questions, design them carefully